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Action Plan for Developing Export Marketing Strategies

Published 2015-03-16 | By Wong

Action Plan for Developing Export Marketing Strategies

Exporting and marketing in a different country can yield a mountain of benefits but without a solid plan it can also be very risky. The risks of international trade can, on many occasions, be at fault for a company’s demise or bankruptcy. A good strategy is necessary to make the most of your assets while minimizing your risks.

Here’s a basic breakdown of a great action plan to help you and your company devise an export marketing strategy that works for you: Continue reading →

Posted in Export Marketing & Tips | Tagged export marketing, export marketing strategy

Simple but Powerful Export Marketing Strategies

Published 2015-03-09 | By Wong

Simple but Powerful Export Marketing Strategies

Export marketing is very similar to domestic marketing except this time your company will be selling products to consumers in another country. It might seem the same at first glance but different trade laws, customs regulations, taxes, language and culture barriers, and market base change the game quite a bit.

Handling all of these can be difficult, especially for a smaller company that is still testing the waters. However, with some simple but powerful export marketing strategies the hurdles can be toppled one by one. Consider some of the following: Continue reading →

Posted in Export Marketing & Tips | Tagged export marketing, export marketing strategies, export marketing strategy

Online Export Marketing and Where It’s Going

Published 2015-03-02 | By Wong

Online Export Marketing and Where It’s Going

Export marketing is suddenly going through rapid changes. Even during the advent of the internet and its rise to popularity in the mid-2000s, export marketing remained a mostly offline deal. Companies had to physically visit their target audience and interact with B2B platforms to break deals and build brands.

Suddenly things changed since the iPhone came out. The revolution of smart phones and tablets changed the game all together. Now everything is on the online market because everyone is spending more and more time on their gadgets.

Back in the day, people would only check their emails in the morning and in the afternoon. These days, now that any phone can open email, clients are constantly checking for notifications just about every hour. Continue reading →

Posted in Export Marketing & Tips | Tagged export marketing, online export marketing

Leadxpress Export Resources

Action Plan for Developing Export Marketing Strategies

Simple but Powerful Export Marketing Strategies

Online Export Marketing and Where It’s Going

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