In-Depth Research Guide for Export Marketing Selection
If your company is in the export business then choosing the right export market is crucial. You don’t want to waste valuable resources in an oversea market that won’t guarantee returns due to competition, cultural differences, and currency hurdles. That’s why proper research is a must.
You want to first identify the countries where your products and services will respond the most. Take five potential markets and conduct more intimate research. If you don’t know where to start then consider the following steps for an in-depth study of your market: Continue reading
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