Understanding How Web Usability is Vital to Export Marketing Website
If you are not aware of web usability, you won’t know the important elements that you need to concentrate on to improve the conversion rate of your export marketing website. In other words, you need to understand that web usability for better web performance is something that should be your top priority. Continue reading
Web Conversion Strategies For Export Marketing Website
If your website conversion is too low, it’s time to change the approach and examine what’s wrong with your export marketing website. Whether you’re trying to get people to buy your product, fill out a form, register for a webinar or whatever, there are specific steps you can take to whip things up. Continue reading
Reaching Importers Using Export Website with Inbound Marketing
Inbound marketing is all about providing and using content to pull customers to your website or business. Content can come in the form of blogs, videos, e-books and other materials, but the goal is always the same, and that’s to get buyers and importers to visit your export website and be interested in your product or service. Continue reading
How to Build Quality Links for Export Marketing Website?
Even if your SEO optimized export marketing website is hauling in the amount of money that you want, it would never do you good to get overly confident and just sit and relax. The situation in this industry can drastically change without notice, and if you are satisfied with what you now have, you might end up holding up the bag.
But you can rest assure that there is one thing that will not change in SEO – the importance of quality link building. Therefore, if you are focusing your efforts in building quality links, you can let go off the pressures of other SEO matters and you will still relatively be on the right track. Continue reading
Linking Email Marketing with Export Marketing
Export marketing can be a tricky railroad if you don’t know how to cross the borders and communicate with your overseas customers. Building a strong relationship with your potential leads is a very important step in gaining conversions in the US but it becomes several times more crucial abroad.
This is because the people overseas are not familiar with your company and your products. They already have a domestic market that is thriving and providing everything they need. You need to show them why your company matters and why they should be spending time and money on what you offer. Continue reading
Why is Blogging Needed for Export Marketing?
Isn’t blogging just something hipsters do when they travel from place to place or dine at different restaurants? Isn’t it just for movie critics and opinionated non-profit organizations? The truth is, blogging plays a vital role in marketing especially if you are in the exporting business.
Blogging Builds a Vast Network
You want to build an internal network between your company’s divisions and you will want an external network with consumers and businesses. Blog posts allow you to instantly connect with the readers and even helps build business relations via guest blogs, links to their website and products, and more. Continue reading
Role of Videos in Export Marketing
There is no doubt that social media and email marketing are powerful export marketing tools to generate a higher ROI and conversion rates. However, what a lot of people forget is videos can be just as powerful too. After all, over 1 billion people use Youtube every month. Every day there are over 4 billion Youtube video views.
This piles up as mobile devices are becoming more and more equipped with faster internet connection and better screen resolutions. However, when it comes to export marketing, videos can do so much more. Continue reading
Taking Advantage of Amazon for Export Marketing Purposes
Amazon is one of the most renowned retail giants in the online world. eBay is visited by more than 60 million people in the US and millions more abroad and the same can be said for Alibaba but Amazon is like the universally accepted online “mall” for different nations around the world.
Many corporations that focus on export marketing will need to begin their platform using Amazon. This is because Amazon has a unique system that instantly elevates a company’s reputation simply by selling on the website.
Want to take advantage of this retail giant’s tools for your own export business? Consider some of the following techniques: Continue reading
Email Marketing or Social Media For Export Marketing
Facebook, Twitter, Pinterest, and many other social media sites are quickly taking over the internet. There are over 1 billion active Facebook users every month and Twitter carries around 255 million. It’s no surprise that a lot of people are focusing their attention on social media marketing.
Looking at the Numbers
However, a study by Radicati pointed out that in 2013 there were well over 3.9 billion active email accounts in the world. By 2017 that will jump to 4.9 billion. That means the total number of emails being opened and used are three times the number of Facebook and Twitter users combined! Continue reading
Beginner’s Tools to Online Export Marketing
Introducing your product and company to a foreign market is a little daunting at first. This is why the internet has become a miracle for many small firms that would never get the chance to do so without the assistance of online export marketing tools.
There are many ways to get the ball rolling. You may want to start by using social media to get the brand out a little. Word of mouth does get the avalanche rolling pretty quickly. However, the B2B platform is really where you want to focus because partnering with a company from the target country is a great to build local relations. Attending a trade fair is another way to physically connect with the market. Continue reading