Action Plan for Developing Export Marketing Strategies
Exporting and marketing in a different country can yield a mountain of benefits but without a solid plan it can also be very risky. The risks of international trade can, on many occasions, be at fault for a company’s demise or bankruptcy. A good strategy is necessary to make the most of your assets while minimizing your risks.
Here’s a basic breakdown of a great action plan to help you and your company devise an export marketing strategy that works for you: Continue reading
Simple but Powerful Export Marketing Strategies
Export marketing is very similar to domestic marketing except this time your company will be selling products to consumers in another country. It might seem the same at first glance but different trade laws, customs regulations, taxes, language and culture barriers, and market base change the game quite a bit.
Handling all of these can be difficult, especially for a smaller company that is still testing the waters. However, with some simple but powerful export marketing strategies the hurdles can be toppled one by one. Consider some of the following: Continue reading
5 Benefits of Trade Fairs for Your Export Marketing Strategy
A lot of marketing experts these days focus on online methods for their marketing. In a lot of ways, they’re right to do so. Using online marketing is very cost-effective, as you don’t have to spend too much to get results. The Internet, after all, was designed to facilitate communication even across large distances, so why not use it for that very purpose?
But it’s a mistake to limit your export marketing to just virtual means. There is still a place for real-world marketing, and trade fairs are an excellent example. Here are some of the benefits and opportunities which trade shows get you: Continue reading
5 Questions You Need to Answer with Export Marketing
For most people not in business, marketing and advertising is basically the same thing. The supposed purpose of all that activity is to make your product and your company more well-known and more trusted by your target customers. Ultimately, you want to sell more of your products, so that you make more money.
And marketing is one way to do that. Most people are aware that advertisements provide a very effective means of answering questions from potential customers. But marketing is not just about promotions. It’s also about research, and finding out crucial data that can form the basis for your decision. Continue reading
4 Common Channels of Export Marketing
Most small business owners are concerned mainly about local marketing, and rightfully so. After all, they probably own a shop or deliver products and services in the real world, and that mean their customers live right in the neighborhood. To succeed, their marketing must convince their potential customers that their company should be the first and only choice for anything that the company offers.
But many businesses need to grow, and often that means even a customer base limited to an entire nation may not be enough. Expansion may have to mean luring customers from overseas, and that means you need to have an effective export marketing strategy to acquire these new customers. Continue reading