Leadxpress Export Resources

5 Critical Factors in Assessing Targeted Markets for your Export Marketing

5 Critical Factors in Assessing Targeted Markets for your Export Marketing

 

As every business owner knows, the marketing department needs to develop crucial data before any major undertaking is ever begun. This means that if you plan on expanding your business overseas, your export marketing people must know which foreign markets to target. This is done by assessing the target market properly.

 

Here are the questions your export marketing personnel must answer in order to provide an accurate evaluation: Continue reading

3 Export Marketing Methods to Discover Your Products’ Viability in Foreign Markets

3 Export Marketing Methods to Discover Your Products’ Viability in Foreign Markets

 

If you are a local businessman and your business is booming, then congratulations are in order. But if you are searching for new ways to expand and grow your business to new heights, then you need to learn how to export your products or services overseas.

 

Of course, this isn’t exactly easy.
There are too many unknowns which need to be known. For example, here’s one crucial question: exactly which foreign market do you decide to enter. But you can use export marketing methods to find out the answer to this question. Continue reading

Benefits of Using Established Online Marketplaces for Export Marketing

Benefits of Using Established Online Marketplaces for Export Marketing

 

Going into exporting can be a very risky undertaking, especially if you started your business as just a local venture. There is really a lot of uncertainty involved. But one way of dipping your toe into a foreign marketplace is to use well-known international ecommerce websites for your export marketing research.

 

Here are several advantages to such an approach:

 

1. These famous ecommerce websites offer exposure to millions of potential customers. Millions of people in the US, Europe, and Asia visit eBay. Amazon has millions of customers and they offer delivery to various points around the globe. Alibaba has 36 million customers spread out over 200 countries. There’s a lot of market information you can get from that kind of exposure Continue reading