online export marketing

Beginner’s Tools to Online Export Marketing

Beginner’s Tools to Online Export Marketing

 

Introducing your product and company to a foreign market is a little daunting at first. This is why the internet has become a miracle for many small firms that would never get the chance to do so without the assistance of online export marketing tools.

There are many ways to get the ball rolling. You may want to start by using social media to get the brand out a little. Word of mouth does get the avalanche rolling pretty quickly. However, the B2B platform is really where you want to focus because partnering with a company from the target country is a great to build local relations. Attending a trade fair is another way to physically connect with the market. Continue reading

Online Export Marketing and Where It’s Going

Online Export Marketing and Where It’s Going

 

Export marketing is suddenly going through rapid changes. Even during the advent of the internet and its rise to popularity in the mid-2000s, export marketing remained a mostly offline deal. Companies had to physically visit their target audience and interact with B2B platforms to break deals and build brands.

Suddenly things changed since the iPhone came out. The revolution of smart phones and tablets changed the game all together. Now everything is on the online market because everyone is spending more and more time on their gadgets.

Back in the day, people would only check their emails in the morning and in the afternoon. These days, now that any phone can open email, clients are constantly checking for notifications just about every hour. Continue reading