Simple but Powerful Export Marketing Strategies

Export marketing is very similar to domestic marketing except this time your company will be selling products to consumers in another country. It might seem the same at first glance but different trade laws, customs regulations, taxes, language and culture barriers, and market base change the game quite a bit.

Handling all of these can be difficult, especially for a smaller company that is still testing the waters. However, with some simple but powerful export marketing strategies the hurdles can be toppled one by one. Consider some of the following: Continue reading →

4 Common Channels of Export Marketing

Most small business owners are concerned mainly about local marketing, and rightfully so. After all, they probably own a shop or deliver products and services in the real world, and that mean their customers live right in the neighborhood. To succeed, their marketing must convince their potential customers that their company should be the first and only choice for anything that the company offers.

But many businesses need to grow, and often that means even a customer base limited to an entire nation may not be enough. Expansion may have to mean luring customers from overseas, and that means you need to have an effective export marketing strategy to acquire these new customers. Continue reading →