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简体中文 Simple but Powerful Export Marketing Strategies
Simple but Powerful Export Marketing Strategies
Export marketing is very similar to domestic marketing except this time your company will be selling products to consumers in another country. It might seem the same at first glance but different trade laws, customs regulations, taxes, language and culture barriers, and market base change the game quite a bit.
Handling all of these can be difficult, especially for a smaller company that is still testing the waters. However, with some simple but powerful export marketing strategies the hurdles can be toppled one by one. Consider some of the following: Continue reading
Online Export Marketing and Where It’s Going
Online Export Marketing and Where It’s Going
Export marketing is suddenly going through rapid changes. Even during the advent of the internet and its rise to popularity in the mid-2000s, export marketing remained a mostly offline deal. Companies had to physically visit their target audience and interact with B2B platforms to break deals and build brands.
Suddenly things changed since the iPhone came out. The revolution of smart phones and tablets changed the game all together. Now everything is on the online market because everyone is spending more and more time on their gadgets.
Back in the day, people would only check their emails in the morning and in the afternoon. These days, now that any phone can open email, clients are constantly checking for notifications just about every hour. Continue reading
3 Steps for Export Marketing Success
3 Steps for Export Marketing Success
Stepping into the global market and considering exporting goods? That’s a big step for any company, big or small, but it is also a very risky move. Many companies try and fail in the exporting market because they do not initially check if their product is even viable in their target country.
However, there are three simple steps to identify if your company will meet export marketing success in a foreign niche. If your company and product hit the marks for all three steps then you can almost guarantee success. Continue reading
Is Your Business Ready for Export Marketing
Is Your Business Ready for Export Marketing
There comes a time when your business will be facing the issue of whether it should start exporting or not. Before you even begin marketing to potential overseas markets and partners you should first determine if your company is even ready for the big step into international trade.
You need to evaluate your company as well as the marketplace you are stepping into. Expansion is nice and all but you also need to weigh in whether the benefits outweigh the risks. Will the profits defeat the financial leverage to market overseas? Continue reading
The 4 Key Components of a Successful Export Marketing Plan
The 4 Key Components of a Successful Export Marketing Plan
Just because you decide to expand your business by entering foreign markets does not mean you will automatically have buyers lining up in droves to order your products. It’s a nice image, but it’s merely a fantasy at this point. To turn it into reality, you’ll first need a good export marketing plan to begin your efforts.
So what does your plan need to include? Here are some elements which must be accounted for: Continue reading
5 Critical Factors in Assessing Targeted Markets for your Export Marketing
5 Critical Factors in Assessing Targeted Markets for your Export Marketing
As every business owner knows, the marketing department needs to develop crucial data before any major undertaking is ever begun. This means that if you plan on expanding your business overseas, your export marketing people must know which foreign markets to target. This is done by assessing the target market properly.
Here are the questions your export marketing personnel must answer in order to provide an accurate evaluation: Continue reading
3 Export Marketing Methods to Discover Your Products’ Viability in Foreign Markets
3 Export Marketing Methods to Discover Your Products’ Viability in Foreign Markets
If you are a local businessman and your business is booming, then congratulations are in order. But if you are searching for new ways to expand and grow your business to new heights, then you need to learn how to export your products or services overseas.
Of course, this isn’t exactly easy.
There are too many unknowns which need to be known. For example, here’s one crucial question: exactly which foreign market do you decide to enter. But you can use export marketing methods to find out the answer to this question. Continue reading
7 Deadly Sins in Trade Fair Participation for Export Marketing
7 Deadly Sins in Trade Fair Participation for Export Marketing
When you commit a sin, basically you are consigning yourself to Hell. In the export business, committing sins means dooming all your expansion efforts and making you lose a lot of money in the bargain. It’s close enough to hell for a business owner.
So if you are contemplating going into exporting and you’re using trade fairs for your export marketing, here are the deadly sins you need to avoid:
Sin #1. You chose the wrong event because you didn’t do your research.
One of the main reasons you go to trade fairs is that these are the events your potential customers and clients go to. Or rather, that what you hope. But you should do your research and so that know this for a fact instead. Continue reading
4 Important Hurdles to Overcome in Trade Shows for Export Marketing
4 Important Hurdles to Overcome in Trade Shows for Export Marketing
Trade shows have long been an effective way to market your products and services. There have been trade shows since medieval times, and even in today’s business environment there is still a place for trade shows where the marketing is face-to-face. Do it right, and you can boost your company’s profile significantly. For export marketing, participating in trade shows can gain you the info you need to gain a foothold in the market you’re entering.
Of course, you have to do it right. To do that, you need to be aware of these hurdles which you need to overcome. Continue reading
5 Special Rules for Export Marketing Using Email Promotion
5 Special Rules for Export Marketing Using Email Promotion
Many marketers are already familiar with the basic rules of effective email marketing. For example, you need to have a compelling subject line so that the recipient is tempted to open the email, you need to make your point quickly, and of course there has to be a call to action.
But there are other concerns especially when it comes to export marketing. You are basically writing to someone who lives in another country, and there is an undercurrent of suspicion and distrust which you must first overcome. Here are some of the rules you need to keep in mind so that you come up with an effective email message: Continue reading