Export Marketing & Tips

10 Commandments of SEO

10 Commandments of SEO

 

One of the most important things you need to keep track of for an export business to succeed is search engine optimization (or SEO). SEO can be quite difficult, especially for a large website with a lot of content, but there 10 simple commandments that must be followed if you really want to drive traffic in.

 

#10 – Write a Real Human Being

This is the 10th on this list but it should be the 1st in your priorities. No matter how good your internal and external SEO jobs are, if the content you write reads like it was made by a robot then nobody will care for it. Continue reading

4 Things That Kill SEO

4 Things That Kill SEO

 

Everybody understands that SEO is the driving force bringing traffic to your website. However, a lot of people take search engine optimization for granted and this leads to a lot of horrible decisions that end up killing traffic instead of generating it.

There are a lot of things that can mess up SEO efforts but there are four that are deliberate and are signs of poor website management. To avoid hitting these SEO killers, here is a quick look four of the most prominent things that kill SEO: Continue reading

SEO Changes – Article Marketing Isn’t Dead, It’s Just Different

SEO Changes – Article Marketing Isn’t Dead, It’s Just Different

 

Search Engine Optimization (SEO) involves a lot of different processes. There’s a department where it involves keyword optimization in every page of your website, from meta tags to headers and actual content. There’s social media backlinking through Facebook, Twitter, and Pinterest.

Then there’s article writing.

 

The Old Ways of Article Marketing

They used to say that article writing is one of the key elements to strong SEO. You want to get as many blog posts, article submissions, and more online so that search engines like Google and Bing will see there are a lot of outside sources linking back to your website. Continue reading

The Real Purpose of SEO

The Real Purpose of SEO

 

When people think about SEO they think it is solely there as a means of driving traffic to a website. They think that SEO is the reason why your website ranks on top of the others in regards to Google search results. Those are the old concepts of SEO and as today’s internet rapidly changes, so does its purpose.

 

SEO – Generate More Conversion!

There’s no trick here. When experts talk about SEO they really just want to know how much money you’ve earned with your website. After all, isn’t that the end goal of all your SEO efforts? The reason why you keep adding content, why you guest blog, why you use social media: isn’t it to generate sales in your export marketing ? Continue reading

5 Mistakes that Kill Email Marketing Conversions

5 Mistakes that Kill Email Marketing Conversions

 

Email marketing is supposed to be one of the most important tactics to turn leads into conversions. You want the people already interested in your online business to go back and actually buy something. By sending emails you are constantly pushing their buttons, making them more interested to spend.

However, an email marketing campaign cannot simply be fulfilled by random tactics. You cannot just send the same messages promoting the same things five times a day. You’ll be dropped into their spam box and be forgotten forever.

What are the usual mistakes that kill a promising marketing premise? Consider the following critical mistakes that can kill all hope for email conversions: Continue reading

Going Mobile with Email Marketing

Going Mobile with Email Marketing

 

Think your clients are going to open your emails on a desktop computer? You need to rethink that because newer studies are showing that email marketing should be geared towards the mobile user crowd. More and more people are using their smart phones and tablets.

 

People are Getting More Mobile than Ever

As a matter of fact, according to Litmus Email Analytics, 48% of email is opened on a phone or tablet. That accounts for roughly half of your target! Another study shows that this statistic is even more prominent in the East, in countries like Hong Kong and Japan. Continue reading

Formatting Email Marketing Content

Formatting Email Marketing Content

 

Whether you’re building on leads or you are breaking into a global platform for export marketing then having the right email marketing strategy is crucial. The online world is changing and so is the manner of how people access their email.

This means you need to change how your email marketing content is formatted in order to optimize visibility. Here are a few things you need to keep in mind: Continue reading

Email Marketing Content for Global Audiences

Email Marketing Content for Global Audiences

 

Email marketing is a very important element when trying to reach a global audience. However, you do not want to look like spam content in your targets’ inbox. You want to catch their attention just with the subject line, hook them in to open the message, and grab them with the content.

This is one of your most powerful tools because it is one of the few ways you can immediately communicate with your customers even when they are across the seas. Here is a look at some of the vital content you should have to make sure you hook them in with the very first email: Continue reading

Building an Email List with Social Media

Building an Email List with Social Media

 

Email marketing is far from dead – as a matter of fact, one of the key reasons why Amazon.com has succeeded so well is because of its great email marketing strategy. One of the best tools you can use to build an email is social media. Sites like Facebook and Twitter might not seem so professional but when used properly they can be powerful assets to communicate with your consumers. Continue reading

Why is Email Marketing an Effective Strategy?

Why is Email Marketing an Effective Strategy?

 

Marketing your company is a very crucial part in the trek to success. Marketing online is becoming even more important because more people stay online longer and more frequently as each year passes by. This is why email marketing is always stated to be a necessity in formulating online marketing plans.

Email marketing is always touted as a top-tier priority but many companies fail horribly. Their subscribers give out negative comments, mark their emails as spam, or even end up unsubscribing after some time. Continue reading