Email Marketing & Tips

Linking Email Marketing with Export Marketing

Linking Email Marketing with Export Marketing

 

Export marketing can be a tricky railroad if you don’t know how to cross the borders and communicate with your overseas customers. Building a strong relationship with your potential leads is a very important step in gaining conversions in the US but it becomes several times more crucial abroad.

This is because the people overseas are not familiar with your company and your products. They already have a domestic market that is thriving and providing everything they need. You need to show them why your company matters and why they should be spending time and money on what you offer. Continue reading

Why is Blogging Needed for Export Marketing?

Why is Blogging Needed for Export Marketing?

 

Isn’t blogging just something hipsters do when they travel from place to place or dine at different restaurants? Isn’t it just for movie critics and opinionated non-profit organizations? The truth is, blogging plays a vital role in marketing especially if you are in the exporting business.

 

Blogging Builds a Vast Network

You want to build an internal network between your company’s divisions and you will want an external network with consumers and businesses. Blog posts allow you to instantly connect with the readers and even helps build business relations via guest blogs, links to their website and products, and more. Continue reading

Email Marketing or Social Media for Export Marketing

Email Marketing or Social Media For Export Marketing

 

Facebook, Twitter, Pinterest, and many other social media sites are quickly taking over the internet. There are over 1 billion active Facebook users every month and Twitter carries around 255 million. It’s no surprise that a lot of people are focusing their attention on social media marketing.

 

Looking at the Numbers

However, a study by Radicati pointed out that in 2013 there were well over 3.9 billion active email accounts in the world. By 2017 that will jump to 4.9 billion. That means the total number of emails being opened and used are three times the number of Facebook and Twitter users combined! Continue reading

Benefits of Using Established Online Marketplaces for Export Marketing

Benefits of Using Established Online Marketplaces for Export Marketing

 

Going into exporting can be a very risky undertaking, especially if you started your business as just a local venture. There is really a lot of uncertainty involved. But one way of dipping your toe into a foreign marketplace is to use well-known international ecommerce websites for your export marketing research.

 

Here are several advantages to such an approach:

 

1. These famous ecommerce websites offer exposure to millions of potential customers. Millions of people in the US, Europe, and Asia visit eBay. Amazon has millions of customers and they offer delivery to various points around the globe. Alibaba has 36 million customers spread out over 200 countries. There’s a lot of market information you can get from that kind of exposure Continue reading

5 Benefits of Trade Fairs for Your Export Marketing Strategy

5 Benefits of Trade Fairs for Your Export Marketing Strategy

 

A lot of marketing experts these days focus on online methods for their marketing. In a lot of ways, they’re right to do so. Using online marketing is very cost-effective, as you don’t have to spend too much to get results. The Internet, after all, was designed to facilitate communication even across large distances, so why not use it for that very purpose?

 

But it’s a mistake to limit your export marketing to just virtual means. There is still a place for real-world marketing, and trade fairs are an excellent example. Here are some of the benefits and opportunities which trade shows get you: Continue reading

5 Special Rules for Export Marketing Using Email Promotion

5 Special Rules for Export Marketing Using Email Promotion

 

Many marketers are already familiar with the basic rules of effective email marketing. For example, you need to have a compelling subject line so that the recipient is tempted to open the email, you need to make your point quickly, and of course there has to be a call to action.

 

But there are other concerns especially when it comes to export marketing. You are basically writing to someone who lives in another country, and there is an undercurrent of suspicion and distrust which you must first overcome. Here are some of the rules you need to keep in mind so that you come up with an effective email message: Continue reading

Why Email and Export Marketing Go Hand in Hand

Why Email and Export Marketing Go Hand in Hand

 

Export marketing has changed dramatically since the emergence of the Internet, as it’s become easier than ever for companies and customers to keep in touch. And when it comes to communication, few methods are as effective as email. Whether it is internal communications concerning policies or reaching out to customers, you can’t go wrong with electronic mail.

 

How Email Helps the Export Marketing Business

As anyone who’s into the export marketing business will tell you, it’s complex, and requires constant communication with your team so everyone stays on the same page. For instance, a quick email provides answers to common and even complex questions, and it’s an effective medium for explaining intricate international transactions. Second, you can use email for assessing the performance of staff and personnel and notify members which ones need retraining if necessary. Continue reading

The Vital Function of the Internet in Export Marketing

The Vital Function of the Internet in Export Marketing

 

Before you even think of using the internet to export your goods or services, you must be sure that there is a demand for your products in the country where you intend to send them. It will be useless to spend your time thinking about the littlest nuts and bolts regarding your export business when there is nobody in that country who is interested with what you are offering.

 

Use Internet Search Engines

If you want to export your product in a certain country, the first way you should use the internet is to go to your favorite search engine and get salient information about that country’s demand for your product. Continue reading

Harnessing the Power of the Internet for Your Export Marketing

Harnessing the Power of the Internet for Your Export Marketing

 

Based on a report recently published by UNCTAD (United Nations Conference on Trade and Development) and WTO (World Trade Organization), global merchandise exports grew by 2.1 % in 2013. Even with the oil crunch and other global economic problems being experienced by many countries around the world, international exports of products and services continue to grow.

 

Thanks to the Internet.

 

The rise in global exports has been spurred by new technologies such as the internet and innovative marketing methods such as b2b trade platforms, SEO, PPC ads, email marketing direct access to the global importers and buyers, etc. Forrester Research, a leading economic think tank reported that 82 percent of all exporters use the internet in their daily business operation. In fact, majority of exporters believe that the internet will be a major strategy in their export business in the coming years. Only a small 8 percent of the exporters say the internet is not that important. Continue reading

Develop an effective Landing Page for Export Promotion

Author : Leadxpress.com

 

In my last article “How to send email in the legal way for export promotion?”, I mentioned some guidelines to avoid sending unsolicited commercial email. Today, I will discuss another important factor to the success of email promotion.

 

Generally, there is less chance to close a sale by one email message. It requires more information to persuade the protential clients. Hence, the objective of the email sales letter is to entice the protential buyers to click through to a landing page where more detailed sell information is presented. The page will usually display content that is a logical extension of the email advertisement. Continue reading