Email Marketing & Tips

How to send email in the legal way for export promotion?

Author : Leadxpress.com

 

As my last article “Make Your Email Sales Letter Welcome mentioned, one of the reasons of ineffective email promotion is sending unsolicited emails. I will discuss how to send email in the legal way for export promotion.

 

Email is one of the most cost-effective direct marketing tools to promote products and develop valuable relationships with existing customers. However, the email marketing environment is changing. There are CAN-Spam Act against spam in the United States in 2004 and other laws are being set up around the world. These anti-spam laws covers all emails for commercial advertisement or promotion of a product or service but excludes emails related to transactional relationships such as follow-ups to client requests, and billing statements, etc. Continue reading

How to Make Your Email Sales Letter Welcome?

Author : Leadxpress.com

 

How to Make Your Email Sales Letter Welcome?

 

As my last article “Top 16 Tips to Effective Export Promotion to global importers mentioned, email marketing is the most cost-effective strategy if it is properly done. But someone may not agree even they write an effective email sales letter in export promotion. Why?

 

One of the reasons is that they send unsolicited emails as if a spammer does. Of course, sending unsolicited email (junk mail or spam) is considered to be unethical and illegal. If you send junk emails, your recipients may set mail filters to block all your emails in future and you also run the risk of your internet service provider shutting down your email account or even removing your website. The worse is your loss of business because no one would like to do business with a spammer. Continue reading

Top 16 Tips to Effective Email Marketing to global importers

Author : Leadxpress.com
Top 16 Tips to Effective Export Promotion to global importers

 

Manufacturers and exporters accessed global importers and buyers thru various export promotion channels. They may advertise in world trade mazagines, attend international trade shows, buy expensive pay-per-click ad from search engines, or send direct emails to global buyers. Among these export promotion methods, email marketing is the most cost-effective strategy if it is properly done.

 

It is vital to write an effective email sales letter to the success of email marketing campaign. There are top 16 tips to be noted in sending emails in export promotion:

 

1. Bypass The Gatekeeper

The correct email address ensures your email letter lands in the right person’s mailbox and decrease the likelihood of your email being trashed before it is read. Leadxpress offers global importers directory with a powerful export marketing tool to facilitate your export promotion to access global importers and buyers. Continue reading