Leadxpress Export Resources

7 Deadly Sins in Trade Fair Participation for Export Marketing

When you commit a sin, basically you are consigning yourself to Hell. In the export business, committing sins means dooming all your expansion efforts and making you lose a lot of money in the bargain. It’s close enough to hell for a business owner.

So if you are contemplating going into exporting and you’re using trade fairs for your export marketing, here are the deadly sins you need to avoid:

Sin #1. You chose the wrong event because you didn’t do your research.
One of the main reasons you go to trade fairs is that these are the events your potential customers and clients go to. Or rather, that what you hope. But you should do your research and so that know this for a fact instead. Continue reading →