5 Special Rules for Export Marketing Using Email Promotion
Many marketers are already familiar with the basic rules of effective email marketing. For example, you need to have a compelling subject line so that the recipient is tempted to open the email, you need to make your point quickly, and of course there has to be a call to action.
But there are other concerns especially when it comes to export marketing. You are basically writing to someone who lives in another country, and there is an undercurrent of suspicion and distrust which you must first overcome. Here are some of the rules you need to keep in mind so that you come up with an effective email message: Continue reading
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