Leadxpress Export Resources

Identify Potential Barriers in a Foreign Market with Export Marketing

Market research is crucial endeavor if you ever get it into your head to expand your business in a foreign market. If you are an American, you’re in for a rude surprise if you ever think that every buyer and customer in the world acts like Americans. Let me tell you, they don’t.

You can use export marketing techniques such as email and online surveys, selling through established ecommerce portals, and participating in trade shows to find out what these potential problems are. By knowing ahead what these are, you can then formulate likely solutions before you ever start risking your money in your overseas expansion. Continue reading →