Leadxpress Export Resources

Harnessing the Power of the Internet for Your Export Marketing

Based on a report recently published by UNCTAD (United Nations Conference on Trade and Development) and WTO (World Trade Organization), global merchandise exports grew by 2.1 % in 2013. Even with the oil crunch and other global economic problems being experienced by many countries around the world, international exports of products and services continue to grow.

Thanks to the Internet.

The rise in global exports has been spurred by new technologies such as the internet and innovative marketing methods such as b2b trade platforms, SEO, PPC ads, email marketing direct access to the global importers and buyers, etc. Forrester Research, a leading economic think tank reported that 82 percent of all exporters use the internet in their daily business operation. In fact, majority of exporters believe that the internet will be a major strategy in their export business in the coming years. Only a small 8 percent of the exporters say the internet is not that important. Continue reading →