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How to Make Your Email Sales Letter Welcome?
As my last article “Top 16 Tips to Effective Export Promotion to global importers” mentioned, email marketing is the most cost-effective strategy if it is properly done. But someone may not agree even they write an effective email sales letter in export promotion. Why?
One of the reasons is that they send unsolicited emails as if a spammer does. Of course, sending unsolicited email (junk mail or spam) is considered to be unethical and illegal. If you send junk emails, your recipients may set mail filters to block all your emails in future and you also run the risk of your internet service provider shutting down your email account or even removing your website. The worse is your loss of business because no one would like to do business with a spammer. Continue reading
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