Leadxpress Export Resources

Why Trade Fairs are Good for Export Marketing Business

Why Trade Fairs are Good for Export Marketing Business

 

Studies show that export marketing businesses usually take part in trade fairs and shows, and this should not be surprising when you consider the benefits that the event brings. While there are several export marketing methods available, the advantages you gain from a trade fair simply cannot be ignored.

 

Targeting the Export Industry

Export marketing trade shows are aimed at the industry and the people in it, so you can be certain that when you advertise and promote your product or service, you will be doing it for people who are interested. Exhibiting in a trade show is quite simply a cost effective way to advertise and reach out to more people and improve brand awareness. Continue reading

Using Websites to Further Your Export Marketing Business

Using Websites to Further Your Export Marketing Business

 

Practically all major business ventures these days use the Internet, and export marketing is no exception, as it’s the quickest way you can reach out to customers. Unlike other marketing and advertising tools, websites are very cost effective and can reach anyone in the world who has Internet access. However, an exporting website can do a lot more.

 

A Marketing Tool

Your website and any site you maintain on social media are powerful marketing tools, and the number of people that visit your website tells you how effective your plan is so far. Second, there are programs available that can notify you which parts of the site visitors click on, and this will help your team formulate the right export strategy. Furthermore, a website can be used for product analysis, assessing selling points and if the products are truly marketable. Continue reading

Does an Export Marketing Business Need a Website?

Does an Export Marketing Business Need a Website?

 

As the B2B trade platforms are very popular and commonly used by exporters and manufacturers, does an export marketing enterprise really need a website?

 

The short answer is yes, if you’re into the export marketing business you need a website and for many reasons. However, it’s not enough that you set up a website as you need to make sure that your presence online makes a difference and can help your business attain its objectives. Continue reading