Leadxpress Export Resources

Why Email and Export Marketing Go Hand in Hand

Export marketing has changed dramatically since the emergence of the Internet, as it’s become easier than ever for companies and customers to keep in touch. And when it comes to communication, few methods are as effective as email. Whether it is internal communications concerning policies or reaching out to customers, you can’t go wrong with electronic mail.

How Email Helps the Export Marketing Business

As anyone who’s into the export marketing business will tell you, it’s complex, and requires constant communication with your team so everyone stays on the same page. For instance, a quick email provides answers to common and even complex questions, and it’s an effective medium for explaining intricate international transactions. Second, you can use email for assessing the performance of staff and personnel and notify members which ones need retraining if necessary. Continue reading →