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Harnessing the Power of the Internet for Your Export Marketing
Harnessing the Power of the Internet for Your Export Marketing
Based on a report recently published by UNCTAD (United Nations Conference on Trade and Development) and WTO (World Trade Organization), global merchandise exports grew by 2.1 % in 2013. Even with the oil crunch and other global economic problems being experienced by many countries around the world, international exports of products and services continue to grow.
Thanks to the Internet.
The rise in global exports has been spurred by new technologies such as the internet and innovative marketing methods such as b2b trade platforms, SEO, PPC ads, email marketing direct access to the global importers and buyers, etc. Forrester Research, a leading economic think tank reported that 82 percent of all exporters use the internet in their daily business operation. In fact, majority of exporters believe that the internet will be a major strategy in their export business in the coming years. Only a small 8 percent of the exporters say the internet is not that important. Continue reading
Develop an effective Landing Page for Export Promotion
Author : Leadxpress.com
In my last article “How to send email in the legal way for export promotion?”, I mentioned some guidelines to avoid sending unsolicited commercial email. Today, I will discuss another important factor to the success of email promotion.
Generally, there is less chance to close a sale by one email message. It requires more information to persuade the protential clients. Hence, the objective of the email sales letter is to entice the protential buyers to click through to a landing page where more detailed sell information is presented. The page will usually display content that is a logical extension of the email advertisement. Continue reading
How to send email in the legal way for export promotion?
Author : Leadxpress.com
As my last article “Make Your Email Sales Letter Welcome” mentioned, one of the reasons of ineffective email promotion is sending unsolicited emails. I will discuss how to send email in the legal way for export promotion.
Email is one of the most cost-effective direct marketing tools to promote products and develop valuable relationships with existing customers. However, the email marketing environment is changing. There are CAN-Spam Act against spam in the United States in 2004 and other laws are being set up around the world. These anti-spam laws covers all emails for commercial advertisement or promotion of a product or service but excludes emails related to transactional relationships such as follow-ups to client requests, and billing statements, etc. Continue reading
How to Make Your Email Sales Letter Welcome?
Author : Leadxpress.com
How to Make Your Email Sales Letter Welcome?
As my last article “Top 16 Tips to Effective Export Promotion to global importers” mentioned, email marketing is the most cost-effective strategy if it is properly done. But someone may not agree even they write an effective email sales letter in export promotion. Why?
One of the reasons is that they send unsolicited emails as if a spammer does. Of course, sending unsolicited email (junk mail or spam) is considered to be unethical and illegal. If you send junk emails, your recipients may set mail filters to block all your emails in future and you also run the risk of your internet service provider shutting down your email account or even removing your website. The worse is your loss of business because no one would like to do business with a spammer. Continue reading
Top 16 Tips to Effective Email Marketing to global importers
Author : Leadxpress.com
Top 16 Tips to Effective Export Promotion to global importers
Manufacturers and exporters accessed global importers and buyers thru various export promotion channels. They may advertise in world trade mazagines, attend international trade shows, buy expensive pay-per-click ad from search engines, or send direct emails to global buyers. Among these export promotion methods, email marketing is the most cost-effective strategy if it is properly done.
It is vital to write an effective email sales letter to the success of email marketing campaign. There are top 16 tips to be noted in sending emails in export promotion:
1. Bypass The Gatekeeper
The correct email address ensures your email letter lands in the right person’s mailbox and decrease the likelihood of your email being trashed before it is read. Leadxpress offers global importers directory with a powerful export marketing tool to facilitate your export promotion to access global importers and buyers. Continue reading
Export Market Profile – Philippines
The Philippines: Market Profile
| Major Economic Indicators | 2012 | 2013 |
| Population (million) | 95.8 | 97.5 |
| GDP (US$ billion) | 250.4 | 284.5 |
| Real GDP growth (%) | 6.8 | 7.8* |
| GDP per capita (US$) | 2,614.2 | 2,918.1 |
| Inflation rate (%) | 3.1 | 3.2* |
| Unemployment rate (%) | 7.0 | 7.1* |
| Exports (US$ billion) | 52.1 | 12.1* |
| Imports (US$ billion) | 62.1 | 14.4* |
| Export change (%) | +8.5 | -6.2* |
| Import change (%) | +2.6 | -7.4* |
| Exchange rate (per US$, period average) | 42.23 | 40.70* |
*January-March 2013
Country Code
| Countries & Regions | Country Name | Country Code | IDD Code |
| Afghanistan | 阿富汗 | AF | 93 |
| Albania | 阿爾巴尼亞 | AL | 355 |
| Algeria | 阿爾及利亞 | DZ | 213 |
| Andorra | 安道爾共和國 | AD | 376 |
| Angola | 安哥拉 | AO | 244 |
| Anguilla | 安圭拉島 | AI | 1264 |
| Antigua and Barbuda | 安堤瓜及巴爾布達 | AG | 1268 |
| Argentina | 阿根廷 | AR | 54 |
| Armenia | 亞美尼亞 | AM | 374 |
| Ascension | 阿森松 | 247 | |
| Australia | 澳大利亞 | AU | 61 |
| Austria | 奧地利 | AT | 43 |
| Azerbaijan | 阿塞拜疆 | AZ | 994 |
| Bahamas | 巴哈馬 | BS | 1242 |
| Bahrain | 巴林 | BH | 973 |
| Bangladesh | 孟加拉 | BD | 880 |
| Barbados | 巴巴多斯 | BB | 1246 |
| Belarus | 白俄羅斯 | BY | 375 |
| Belgium | 比利時 | BE | 32 |
| Belize | 伯利茲 | BZ | 501 |
| Benin | 貝寧 | BJ | 229 |
| Bermuda Island | 百慕大群島 | BM | 1441 |
| Bolivia | 玻利維亞 | BO | 591 |
| Botswana | 博茨瓦納 | BW | 267 |
| Brazil | 巴西 | BR | 55 |
| Brunei | 汶萊 | BN | 673 |
| Bulgaria | 保加利亞 | BG | 359 |
| Burkina Faso | 伯基納法索 | BF | 226 |
| Burma | 緬甸 | MM | 95 |
| Burundi | 布隆迪 | BI | 257 |
| Cameroon | 喀麥隆 | CM | 237 |
| Canada | 加拿大 | CA | 1 |
| Cayman Island | 開曼群島 | 1345 | |
| Central African Republic | 中非共和國 | CF | 236 |
| Chad | 乍得 | TD | 235 |
| Chile | 智利 | CL | 56 |
| China | 中國 | CN | 86 |
| Colombia | 哥倫比亞 | CO | 57 |
| Congo | 剛果 | CG | 242 |
| Cook Island | 科克群島 | CK | 682 |
| Costa Rica | 哥斯大黎加 | CR | 506 |
| Cuba | 古巴 | CU | 53 |
| Cyprus | 賽普勒斯 | CY | 357 |
| Czech Republic | 捷克 | CZ | 420 |
| Denmark | 丹麥 | DK | 45 |
| Djibouti | 吉布地 | DJ | 253 |
| Dominica Rep. | 多明尼加共和國 | DO | 1890 |
| Ecuador | 厄瓜多爾 | EC | 593 |
| Egypt | 埃及 | EG | 20 |
| EISalvador | 薩爾瓦多 | SV | 503 |
| Estonia | 愛沙尼亞 | EE | 372 |
| Ethiopia | 埃塞俄比亞 | ET | 251 |
| Fiji | 斐濟 | FJ | 679 |
| Finland | 芬蘭 | FI | 358 |
| France | 法國 | FR | 33 |
| French Guiana | 法屬圭亞那 | GF | 594 |
| French Polynesia | 法屬玻利尼西亞 | PF | 689 |
| Gabon | 加蓬 | GA | 241 |
| Gambia | 岡比亞 | GM | 220 |
| Georgia | 格魯吉亞 | GE | 995 |
| Germany | 德國 | DE | 49 |
| Ghana | 加納 | GH | 233 |
| Gibraltar | 直布羅陀 | GI | 350 |
| Greece | 希臘 | GR | 30 |
| Grenada | 格林伍德 | GD | 1809 |
| Guam | 關島 | GU | 1671 |
| Guatemala | 瓜地馬拉 | GT | 502 |
| Guinea | 幾內亞 | GN | 224 |
| Guyana | 圭亞那 | GY | 592 |
| Haiti | 海地 | HT | 509 |
| Honduras | 洪都拉斯 | HN | 504 |
| Hong Kong | 香港 | HK | 852 |
| Hungary | 匈牙利 | HU | 36 |
| Iceland | 冰島 | IS | 354 |
| India | 印度 | IN | 91 |
| Indonesia | 印尼 | ID | 62 |
| Iran | 伊朗 | IR | 98 |
| Iraq | 伊拉克 | IQ | 964 |
| Ireland | 愛爾蘭 | IE | 353 |
| Israel | 以色列 | IL | 972 |
| Italy | 義大利 | IT | 39 |
| IvoryCoast | 象牙海岸 | 225 | |
| Jamaica | 牙買加 | JM | 1876 |
| Japan | 日本 | JP | 81 |
| Jordan | 約旦 | JO | 962 |
| Kampuchea (Cambodia ) | 柬埔寨 | KH | 855 |
| Kazakhstan | 哈薩克斯坦 | KZ | 327 |
| Kenya | 肯雅 | KE | 254 |
| Korea | 韓國 | KR | 82 |
| Kuwait | 科威特 | KW | 965 |
| Kyrgyzstan | 吉爾吉斯坦 | KG | 331 |
| Laos | 老撾 | LA | 856 |
| Latvia | 拉脫維亞 | LV | 371 |
| Lebanon | 黎巴嫩 | LB | 961 |
| Lesotho | 萊索托 | LS | 266 |
| Liberia | 利比理亞 | LR | 231 |
| Libya | 利比亞 | LY | 218 |
| Liechtenstein | 列支敦士登 | LI | 423 |
| Lithuania | 立陶宛 | LT | 370 |
| Luxembourg | 盧森堡 | LU | 352 |
| Macao | 澳門 | MO | 853 |
| Madagascar | 馬達加斯加 | MG | 261 |
| Malawi | 馬拉維 | MW | 265 |
| Malaysia | 馬來西亞 | MY | 60 |
| Maldives | 馬爾代夫 | MV | 960 |
| Mali | 馬里 | ML | 223 |
| Malta | 馬爾他 | MT | 356 |
| Mariana Island | 馬里亞那群島 | 1670 | |
| Martinique | 馬提尼克 | 596 | |
| Mauritius | 毛里求斯 | MU | 230 |
| Mexico | 墨西哥 | MX | 52 |
| Moldova, Republic of | 莫爾達瓦 | MD | 373 |
| Monaco | 摩納哥 | MC | 377 |
| Mongolia | 蒙古 | MN | 976 |
| Montserrat Island | 蒙特塞拉特島 | MS | 1664 |
| Morocco | 摩洛哥 | MA | 212 |
| Mozambique | 莫三比克 | MZ | 258 |
| Namibia | 納米比亞 | NA | 264 |
| Nauru | 瑙魯 | NR | 674 |
| Nepal | 尼泊爾 | NP | 977 |
| Netherlands Antilles | 荷屬安的列斯 | 599 | |
| Netherlands | 荷蘭 | NL | 31 |
| NewZealand | 新西蘭 | NZ | 64 |
| Nicaragua | 尼加拉瓜 | NI | 505 |
| Niger | 尼日爾 | NE | 227 |
| Nigeria | 尼日利亞 | NG | 234 |
| North Korea | 朝鮮 | KP | 850 |
| Norway | 挪威 | NO | 47 |
| Oman | 阿曼 | OM | 968 |
| Pakistan | 巴基斯坦 | PK | 92 |
| Panama | 巴拿馬 | PA | 507 |
| Papua New Guinea | 巴布亞新磯內亞 | PG | 675 |
| Paraguay | 巴拉圭 | PY | 595 |
| Peru | 秘魯 | PE | 51 |
| Philippines | 菲律賓 | PH | 63 |
| Poland | 波蘭 | PL | 48 |
| Portugal | 葡萄牙 | PT | 351 |
| Puerto Rico | 波多黎各 | PR | 1787 |
| Qatar | 卡塔爾 | QA | 974 |
| Reunion | 留尼旺 | 262 | |
| Romania | 羅馬尼亞 | RO | 40 |
| Russia | 俄羅斯 | RU | 7 |
| Samoa Eastern | 東薩摩亞(美) | 684 | |
| Samoa Western | 西薩摩亞 | 685 | |
| San Marino | 聖馬利諾 | SM | 378 |
| Sao Tome and Principe | 聖多美及普林西比島 | ST | 239 |
| Saudi Arabia | 沙烏地阿拉伯 | SA | 966 |
| Senegal | 塞內加爾 | SN | 221 |
| Seychelles | 塞舌耳 | SC | 248 |
| Sierra Leone | 塞拉里昂 | SL | 232 |
| Singapore | 新加坡 | SG | 65 |
| Slovakia | 斯洛伐克 | SK | 421 |
| Slovenia | 斯洛文尼亞 | SI | 386 |
| Solomon Island | 所羅門群島 | SB | 677 |
| Somali | 索馬里 | SO | 252 |
| South Africa | 南非 | ZA | 27 |
| Spain | 西班牙 | ES | 34 |
| Sri Lanka | 斯里蘭卡 | LK | 94 |
| St. Lucia | 聖盧西亞 | LC | 1758 |
| St. Vincent | 聖文森特 | VC | 1784 |
| Sudan | 蘇丹 | SD | 249 |
| Suriname | 蘇里南 | SR | 597 |
| Swaziland | 斯威士蘭 | SZ | 268 |
| Sweden | 瑞典 | SE | 46 |
| Switzerland | 瑞士 | CH | 41 |
| Syria | 敘利亞 | SY | 963 |
| Taiwan | 臺灣省 | TW | 886 |
| Tajikistan | 塔吉克斯坦 | TJ | 992 |
| Tanzania | 坦桑尼亞 | TZ | 255 |
| Thailand | 泰國 | TH | 66 |
| Togo | 多哥 | TG | 228 |
| Tonga | 湯加 | TO | 676 |
| Trinidad and Tobago | 特立尼達和多巴哥 | TT | 1809 |
| Tunisia | 突尼斯 | TN | 216 |
| Turkey | 土耳其 | TR | 90 |
| Turkmenistan | 土庫曼斯坦 | TM | 993 |
| Uganda | 烏干達 | UG | 256 |
| Ukraine | 烏克蘭 | UA | 380 |
| United Arab Emirates | 阿拉伯聯合酋長國 | AE | 971 |
| United Kingdom of Britain | 英國 | GB | 44 |
| United States of America | 美國 | US | 1 |
| Uruguay | 烏拉圭 | UY | 598 |
| Uzbekistan | 烏茲別克斯坦 | UZ | 233 |
| Venezuela | 委內瑞拉 | VE | 58 |
| Vietnam | 越南 | VN | 84 |
| Yemen | 葉門 | YE | 967 |
| Yugoslavia | 南斯拉夫 | YU | 381 |
| Zaire | 薩伊 | ZR | 243 |
| Zambia | 尚比亞 | ZM | 260 |
| Zimbabwe | 辛巴威 | ZW | 263 |
How to promote your export marketing website to global importers using internet marketing?
Author : Leadxpress.com
Since international buyers & importers search product information and purchase from exporters using internet, more and more foreign trade enterprises set up their foreign trade export marketing website and apply both internet marketing and offline marketing strategies (e.g. trade fair and exhibition marketing) in their export marketing mix to promote their products worldwide. In order to attain best effect, we list some steps and points to be noted as below:
1) Get a good domain for your site
For the best effect in internet marketing, it is vital to set up an foreign trade export marketing website as the first step to start. Before proceeding to build the website, it is especially important to register a good domain which should be short, easily brandable, easy-to-remember, and contains the important keyword or search phrase if possible, so that it will facilitate website promotion and brand building latter. Continue reading
Apparel & Clothing Trade Shows (July 2014)
State Fair Meadowlands
20 Jun-06 Jul 2014
50 New Jersey 120, East Rutherford, USA
State Fair Meadowlands is an important family exposition which would be dedicated to the best value of family entertainment.
Nkurumah Lane Street trade Fair
02-04 Jul 2014
Parking Behind Kencom Building- Nkurumah Lane, Moi Avenue, Nairobi, Kenya
Nkurumah Lane Street trade Fair showcases products like clothes, fashion trends, herbal products, entertainment etc.
Zambia International Trade Fair
02-08 Jul 2014
Trade Fair Exhibition Grounds Zambia, P.O. Box 71058, Ndola, Zambia
Zambia International Trade Fair (ZITF) is a national show-case that presents the developments and changes taking place.
Pitti Immagine Filati
02-04 Jul 2014
Firenze, Italy
Pitti Immagine Filati is one of the most prominent events to be held in the industry related to knitting.
Fashionista – Raipur
04-06 Jul 2014
Hotel Golden Tulip, V.I.P Chowk Airport Road, Raipur, India
Fashionista – Raipur is one of the most professionally organized fashion and lifestyle sector trade shows in India.
FIMI Fashion Show
04-06 Jul 2014
Feria Valencia, Avd. de las Ferias, P.O. Box 476, Valencia, Spain
FIMI is the International Fair of Children’s and Young People’s Fashion
Children Order and fashion show
04-06 Jul 2014
Messecenter Rhein-Main, Robert-Bosch-Strasse 9, Hofheim, Germany
The Children Order & Fashion Show will be a display about latest information about children’s clothing and accessories.
Luxury China
04-06 Jul 2014
Beijing International Convention Center, No.8 Beichen Dong Road, Chaoyang District, Beijing, China
Luxury China is one of the exclusive luxury consumer shows which is best known to be famous for exhibiting the items.
Whos Next
04-07 Jul 2014
Paris Porte de Versailles, 1 Place de la Porte de Versailles, Paris, France
Who’s Next as the professional trade show of a high-quality men’s & women’s fashion. Continue reading
Glossary for China economic and trade
1st tier cities
1st tier cities are municipalities directly administered by the central government (Beijing, Tianjin, Shanghai Chongqing) that are designated as the major economic and commercial centres of China. But in terms of the actual state of development, only Beijing, Shanghai and Guangzhou are recognized as the first tier cities.
2nd and 3rd tier cities
s are regional economic centres/cities other than Beijing, Shanghai and Guangzhou. Administratively, regional economic centres are basically provincial capital cities or subprovincial cities which have independent economic status within a province. 3rd tier cities are larger cities which are economically more developed but are not the provincial capital or subprovincial cities.
PRD
Production line in a PRD factory
Acronym in full: The Pearl River Delta
The Pearl River Delta (PRD) is one of China’s leading economic regions and a major manufacturing center located at the south. The PRD economic zone is formed by 9 cities, namely Guangzhou (the provincial capital), Shenzhen, Foshan, Zhuhai, Jiangmen, Zhongshan, Dongguan, four districts and counties of Huizhou and four districts and counties of Zhaoqing. Continue reading