English 3 Export Marketing Methods to Discover Your Products’ Viability in Foreign Markets
3 Export Marketing Methods to Discover Your Products’ Viability in Foreign Markets
If you are a local businessman and your business is booming, then congratulations are in order. But if you are searching for new ways to expand and grow your business to new heights, then you need to learn how to export your products or services overseas.
Of course, this isn’t exactly easy.
There are too many unknowns which need to be known. For example, here’s one crucial question: exactly which foreign market do you decide to enter. But you can use export marketing methods to find out the answer to this question. Continue reading
Benefits of Using Established Online Marketplaces for Export Marketing
Benefits of Using Established Online Marketplaces for Export Marketing
Going into exporting can be a very risky undertaking, especially if you started your business as just a local venture. There is really a lot of uncertainty involved. But one way of dipping your toe into a foreign marketplace is to use well-known international ecommerce websites for your export marketing research.
Here are several advantages to such an approach:
1. These famous ecommerce websites offer exposure to millions of potential customers. Millions of people in the US, Europe, and Asia visit eBay. Amazon has millions of customers and they offer delivery to various points around the globe. Alibaba has 36 million customers spread out over 200 countries. There’s a lot of market information you can get from that kind of exposure Continue reading
7 Deadly Sins in Trade Fair Participation for Export Marketing
7 Deadly Sins in Trade Fair Participation for Export Marketing
When you commit a sin, basically you are consigning yourself to Hell. In the export business, committing sins means dooming all your expansion efforts and making you lose a lot of money in the bargain. It’s close enough to hell for a business owner.
So if you are contemplating going into exporting and you’re using trade fairs for your export marketing, here are the deadly sins you need to avoid:
Sin #1. You chose the wrong event because you didn’t do your research.
One of the main reasons you go to trade fairs is that these are the events your potential customers and clients go to. Or rather, that what you hope. But you should do your research and so that know this for a fact instead. Continue reading
4 Important Hurdles to Overcome in Trade Shows for Export Marketing
4 Important Hurdles to Overcome in Trade Shows for Export Marketing
Trade shows have long been an effective way to market your products and services. There have been trade shows since medieval times, and even in today’s business environment there is still a place for trade shows where the marketing is face-to-face. Do it right, and you can boost your company’s profile significantly. For export marketing, participating in trade shows can gain you the info you need to gain a foothold in the market you’re entering.
Of course, you have to do it right. To do that, you need to be aware of these hurdles which you need to overcome. Continue reading
5 Benefits of Trade Fairs for Your Export Marketing Strategy
5 Benefits of Trade Fairs for Your Export Marketing Strategy
A lot of marketing experts these days focus on online methods for their marketing. In a lot of ways, they’re right to do so. Using online marketing is very cost-effective, as you don’t have to spend too much to get results. The Internet, after all, was designed to facilitate communication even across large distances, so why not use it for that very purpose?
But it’s a mistake to limit your export marketing to just virtual means. There is still a place for real-world marketing, and trade fairs are an excellent example. Here are some of the benefits and opportunities which trade shows get you: Continue reading
5 Special Rules for Export Marketing Using Email Promotion
5 Special Rules for Export Marketing Using Email Promotion
Many marketers are already familiar with the basic rules of effective email marketing. For example, you need to have a compelling subject line so that the recipient is tempted to open the email, you need to make your point quickly, and of course there has to be a call to action.
But there are other concerns especially when it comes to export marketing. You are basically writing to someone who lives in another country, and there is an undercurrent of suspicion and distrust which you must first overcome. Here are some of the rules you need to keep in mind so that you come up with an effective email message: Continue reading
5 Questions You Need to Answer with Export Marketing
5 Questions You Need to Answer with Export Marketing
For most people not in business, marketing and advertising is basically the same thing. The supposed purpose of all that activity is to make your product and your company more well-known and more trusted by your target customers. Ultimately, you want to sell more of your products, so that you make more money.
And marketing is one way to do that. Most people are aware that advertisements provide a very effective means of answering questions from potential customers. But marketing is not just about promotions. It’s also about research, and finding out crucial data that can form the basis for your decision. Continue reading
4 Common Channels of Export Marketing
4 Common Channels of Export Marketing
Most small business owners are concerned mainly about local marketing, and rightfully so. After all, they probably own a shop or deliver products and services in the real world, and that mean their customers live right in the neighborhood. To succeed, their marketing must convince their potential customers that their company should be the first and only choice for anything that the company offers.
But many businesses need to grow, and often that means even a customer base limited to an entire nation may not be enough. Expansion may have to mean luring customers from overseas, and that means you need to have an effective export marketing strategy to acquire these new customers. Continue reading
Identify Potential Barriers in a Foreign Market with Export Marketing
Identify Potential Barriers in a Foreign Market with Export Marketing
Market research is crucial endeavor if you ever get it into your head to expand your business in a foreign market. If you are an American, you’re in for a rude surprise if you ever think that every buyer and customer in the world acts like Americans. Let me tell you, they don’t.
You can use export marketing techniques such as email and online surveys, selling through established ecommerce portals, and participating in trade shows to find out what these potential problems are. By knowing ahead what these are, you can then formulate likely solutions before you ever start risking your money in your overseas expansion. Continue reading
What Do You Know about Your Importer for export marketing success?
What Do You Know about Your Importer for export marketing success?
If you’re in the exporting business, one of the reasons why export marketing is so important is that it can be used to find out crucial information about the importers and buyers in your target country. You can’t just go in blind. You’re just wasting your time and effort if you just approach all the suppliers with a standard approach that you use in your own country.
So here are some ways you can use export marketing strategies to help you gather this crucial data: