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Why is Email Marketing an Effective Strategy?

Why is Email Marketing an Effective Strategy?

 

Marketing your company is a very crucial part in the trek to success. Marketing online is becoming even more important because more people stay online longer and more frequently as each year passes by. This is why email marketing is always stated to be a necessity in formulating online marketing plans.

Email marketing is always touted as a top-tier priority but many companies fail horribly. Their subscribers give out negative comments, mark their emails as spam, or even end up unsubscribing after some time. Continue reading

Techniques to Build an Email List Quickly

Techniques to Build an Email List Quickly

 

Email marketing is going to be your company’s bread and butter in communicating with loyal customers. These are customers who already trust your company and the products you put out. They are interested in what you sell. You just need to use email marketing to push them into making a purchase.

However, email marketing relies on an email list. After all, you cannot focus on email marketing unless there are people to email in the first place. Building your email list is crucial because it keeps leads interested and is a portal to conversions.

Consider some of the following techniques to build your email list pretty quickly: Continue reading

3 Simple Do’s and Don’ts of Email Marketing

3 Simple Do’s and Don’ts of Email Marketing

 

With the advent of social media many companies are forgetting the power of traditional email marketing. Building business relations or trying to promote a new product to loyalty members? Use email marketing because it is more intimate and direct compared to Facebook and Twitter.

However, because many companies have forgotten email marketing there has been a drop off in quality lately. Many companies forget the basic do’s and don’ts of email marketing. Here is a quick look of these basics and perhaps your company may take advantage of them as well: Continue reading