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Email Marketing for Higher Lead Conversions

Published 2015-07-20 | By Moon Wong

Email Marketing for Higher Lead Conversions

If you thought email marketing was dead then think again: the McKinsey & Company did a survey in 2012 and discovered that emails acquire over 40% more conversions that Facebook and Twitter combined. Yes, emails bring in more money than both social media giants put together.

However, converting your subscribers/readers into paying customers isn’t a matter of just flooding their inbox with promotional ads and links to new products. Generic emails are the quickest route to their spam box.

How to use email marketing for higher lead conversions? Consider the following tips: Continue reading →

Posted in Email Marketing & Tips | Tagged email marketing

Key Software for Effective Email Marketing

Published 2015-07-13 | By Moon Wong

Key Software for Effective Email Marketing

Email marketing is, without a doubt, a powerful marketing tool that can be used to generate lead conversions. A single email reminding a customer that they have an item sitting in their shopping cart is all it takes for them to make a quick purchase out of the blue.

However, it would be quite impossible to send unique messages every day to hundreds and thousands of subscribers. It’s too exhausting on man power and it can be expensive. That’s why many companies turn to key software to do a majority of the work for them.

If you are also looking into using special apps to optimize your email marketing strategies then take a moment to read about the following: Continue reading →

Posted in Email Marketing & Tips | Tagged email marketing

Going Mobile with Email Marketing

Published 2015-07-06 | By Moon Wong

Going Mobile with Email Marketing

Think your clients are going to open your emails on a desktop computer? You need to rethink that because newer studies are showing that email marketing should be geared towards the mobile user crowd. More and more people are using their smart phones and tablets.

People are Getting More Mobile than Ever

As a matter of fact, according to Litmus Email Analytics, 48% of email is opened on a phone or tablet. That accounts for roughly half of your target! Another study shows that this statistic is even more prominent in the East, in countries like Hong Kong and Japan. Continue reading →

Posted in Email Marketing & Tips, Export Marketing & Tips | Tagged email marketing

Leadxpress Export Resources

Email Marketing for Higher Lead Conversions

Key Software for Effective Email Marketing

Going Mobile with Email Marketing

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