Leadxpress Export Resources

Beginner’s Start to International Trade – English to Chinese Website Translation

Beginner’s Start to International Trade – English to Chinese Website Translation

 

Any business that plans to sooner or later open their doors for international trade should consider having multilingual portals for their site. The best examples are always going to be Facebook and Amazon. Amazon has 13 language portals while Facebook can be viewed in well over 100.

And it’s more than just being able to open up your business for oversea consumers. A French consumer might be buying something from a website even when he is living in the US.

However, if you had to choose the first language to translate to, it is always a wiser decision to begin with English to Chinese website translation. Continue reading

10 Commandments of SEO

10 Commandments of SEO

 

One of the most important things you need to keep track of for an export business to succeed is search engine optimization (or SEO). SEO can be quite difficult, especially for a large website with a lot of content, but there 10 simple commandments that must be followed if you really want to drive traffic in.

 

#10 – Write a Real Human Being

This is the 10th on this list but it should be the 1st in your priorities. No matter how good your internal and external SEO jobs are, if the content you write reads like it was made by a robot then nobody will care for it. Continue reading

4 Things That Kill SEO

4 Things That Kill SEO

 

Everybody understands that SEO is the driving force bringing traffic to your website. However, a lot of people take search engine optimization for granted and this leads to a lot of horrible decisions that end up killing traffic instead of generating it.

There are a lot of things that can mess up SEO efforts but there are four that are deliberate and are signs of poor website management. To avoid hitting these SEO killers, here is a quick look four of the most prominent things that kill SEO: Continue reading