Linking Email Marketing with Export Marketing

Export marketing can be a tricky railroad if you don’t know how to cross the borders and communicate with your overseas customers. Building a strong relationship with your potential leads is a very important step in gaining conversions in the US but it becomes several times more crucial abroad.

This is because the people overseas are not familiar with your company and your products. They already have a domestic market that is thriving and providing everything they need. You need to show them why your company matters and why they should be spending time and money on what you offer. Continue reading →

Email Marketing or Social Media For Export Marketing

Facebook, Twitter, Pinterest, and many other social media sites are quickly taking over the internet. There are over 1 billion active Facebook users every month and Twitter carries around 255 million. It’s no surprise that a lot of people are focusing their attention on social media marketing.

Looking at the Numbers

However, a study by Radicati pointed out that in 2013 there were well over 3.9 billion active email accounts in the world. By 2017 that will jump to 4.9 billion. That means the total number of emails being opened and used are three times the number of Facebook and Twitter users combined! Continue reading →