{"id":747,"date":"2014-05-12T11:49:46","date_gmt":"2014-05-12T03:49:46","guid":{"rendered":"https:\/\/www.leadxpress.com\/export-resources\/?p=747"},"modified":"2014-07-18T11:56:55","modified_gmt":"2014-07-18T03:56:55","slug":"email-marketing-4-common-mistakes-and-the-key-to-success","status":"publish","type":"post","link":"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-4-common-mistakes-and-the-key-to-success","title":{"rendered":"\u96fb\u90f5\u71df\u92b7\uff14\u500b\u5e38\u898b\u7684\u932f\u8aa4\u548c\u6210\u529f\u95dc\u9375"},"content":{"rendered":"<p>\u4e0a\u6587\u8ac7\u904e\u201c<a title=\"\u8b80\u8005\u7684\u884c\u70ba\u5c0d\u96fb\u90f5\u71df\u92b7\u6548\u679c\uff0c\u6709\u4f55\u5f71\u97ff\u548c\u56e0\u61c9\u4e4b\u9053\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/readers-impact-on-email-marketing-3\">\u8b80\u8005\u7684\u884c\u70ba\u5c0d\u96fb\u90f5\u71df\u92b7\u6548\u679c\uff0c\u6709\u4f55\u5f71\u97ff\u548c\u56e0\u61c9\u4e4b\u9053\uff08\u4e8c\uff09<strong>\u201d<\/strong><\/a>\uff0c\u4eca\u6b21\u6703\u63a5\u7e8c\u8ddf\u5927\u5bb6\u8ac7\u8ac7\u96fb\u90f5\u71df\u92b7\uff14\u500b\u5e38\u898b\u7684\u932f\u8aa4\u548c\u6210\u529f\u95dc\u9375\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u96fb\u90f5\u71df\u92b7\uff14\u500b\u5e38\u898b\u7684\u932f\u8aa4\uff0c\u6709\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\uff11\uff09\u96fb\u90f5\u71df\u92b7\u4e0d\u9700\u8981\u6295\u5165\u8cc7\u6e90\uff1a<\/p>\n<p>\u9019\u662f\u6700\u5927\u7684\u932f\u8aa4\u89c0\u3002\u9019\u7a2e\u4f7f\u7528\u8edf\u4ef6\u5728\u7db2\u4e0a\u6536\u96c6\u96fb\u90f5\u5730\u5740\u7684\u201c\u7121\u6210\u672c\u7684\u7db2\u7d61\u71df\u92b7\u201d\u662f\u9055\u6cd5\u7684\uff0c\u4e5f\u6c92\u6709\u4ec0\u9ebc\u5be6\u969b\u6548\u679c\u3002\u5929\u4e0b\u6c92\u6709\u514d\u8cbb\u7684\u5348\u9910\uff0c\u4efb\u4f55\u71df\u92b7\u6d3b\u52d5\u90fd\u9700\u8981\u6295\u5165\u8cc7\u6e90\uff0c\u6295\u5165\u7684\u8cc7\u6e90\u8207\u6536\u76ca\u6210\u6b63\u6bd4\u3002\u800c\u4f01\u696d\u5efa\u7acb\u5167\u90e8\u5217\u8868\u4e5f\u9700\u8981\u6295\u5165\u4eba\u529b\u7dad\u8b77\u90f5\u4ef6\u5217\u8868\uff0c\u5728\u96fb\u90f5\u71df\u92b7\u4e0a\u7684\u8cc7\u6e90\u6295\u5165\u4e0d\u662f\u6d6a\u8cbb\uff0c\u5c08\u696d\u5316\u7684\u96fb\u90f5\u71df\u92b7\u6240\u7372\u5f97\u7684\u6295\u8cc7\u6536\u76ca\u76f8\u7576\u53ef\u89c0\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\uff12\uff09\u96fb\u90f5\u71df\u92b7\u4e0d\u9700\u8981\u77e5\u8b58\uff1a<\/p>\n<p>\u96fb\u90f5\u71df\u92b7\u5305\u542b\u4e86\u8a31\u591a\u5b78\u79d1\u7684\u77e5\u8b58\uff0c\u662f\u591a\u7a2e\u5c08\u696d\u77e5\u8b58\u7684\u7d9c\u5408\u61c9\u7528\uff0c\u5982\u7db2\u7d61\u6280\u8853\u3001\u5e02\u5834\u71df\u92b7\u5b78\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u5b78\u3001\u5fc3\u7406\u5b78\u7b49\u3002<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\uff13\uff09\u96fb\u90f5\u71df\u92b7\u6c92\u6709\u6548\u679c\uff1a<\/p>\n<p>\u8a31\u591a\u96fb\u90f5\u71df\u92b7\u6d3b\u52d5\u6c92\u6709\u5f88\u5927\u7684\u6548\u679c\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u7d93\u71df\u8005\u6c92\u6709\u638c\u63e1\u96fb\u90f5\u71df\u92b7\u7684\u65b9\u6cd5\u548c\u6280\u5de7\u3002\u4e0d\u540c\u71df\u92b7\u76ee\u7684\u3001\u4e0d\u540c\u7684\u884c\u696d\u3001\u4e0d\u540c\u7684\u90f5\u4ef6\u683c\u5f0f\u3001\u4e0d\u540c\u7684\u90f5\u4ef6\u4e3b\u984c\u3001\u751a\u81f3\u4e0d\u540c\u7684\u90f5\u4ef6\u767c\u9001\u6642\u9593\u90fd\u6703\u5c0d\u96fb\u90f5\u71df\u7684\u92b7\u6548\u679c\u7522\u751f\u5f71\u97ff\u3002\u71df\u92b7\u7684\u6548\u679c\u662f\u4e00\u7a2e\u7d9c\u5408\u56e0\u7d20\u7684\u9ad4\u73fe\u3002\u5167\u90e8\u5217\u8868\u548c\u5916\u90e8\u5217\u8868\u7684\u71df\u92b7\u6548\u679c\u4e5f\u4e0d\u540c\u3002\u63a1\u7528\u5c08\u696d\u64cd\u4f5c\u6703\u7372\u5f97\u8f03\u9ad8\u7684\u9ede\u64ca\u7387\u3002\u4f46\u5982\u679c\u53ea\u5229\u7528\u8edf\u4ef6\u5728\u7db2\u4e0a\u6536\u96c6\u96fb\u90f5\u5730\u5740\uff0c\u6216\u8005\u4f4e\u50f9\u8cfc\u8cb7\u90a3\u4e9b\u6c92\u6709\u4efb\u4f55\u53ef\u4fe1\u5ea6\u7684\u96fb\u5b50\u90f5\u4ef6\u5217\u8868\u5730\u5740\uff0c\u4e5f\u6703\u4f7f\u71df\u92b7\u6548\u679c\u4e0d\u660e\u986f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\uff14\uff09\u96fb\u90f5\u71df\u92b7\u5341\u5206\u56f0\u96e3<\/p>\n<p>\u7f3a\u4e4f\u5c08\u696d\u7684\u7db2\u7d61\u71df\u92b7\u4eba\u54e1\u3001\u4ee5\u4e0d\u6b63\u78ba\u7684\u65b9\u5f0f\u958b\u5c55\u96fb\u90f5\u71df\u92b7\uff0c\u7d50\u679c\u5f71\u97ff\u4e86\u71df\u92b7\u6548\u679c\u3002\u5783\u573e\u90f5\u4ef6\u4f7f\u96fb\u90f5\u71df\u92b7\u7684\u4fe1\u4efb\u5ea6\u9010\u6f38\u964d\u4f4e\u3002\u4e00\u4e9b\u7528\u6236\u907f\u514d\u5728\u7db2\u7ad9\u767b\u8a18\u500b\u4eba\u8cc7\u6599\uff0c\u90f5\u4ef6\u670d\u52d9\u5546\u3001\u53cd\u5783\u573e\u90f5\u4ef6\u7d44\u7e54\u548c\u7528\u6236\u5c0d\u4e00\u4e9b\u90f5\u4ef6\u62d2\u6536\uff0c\u4e5f\u53ef\u80fd\u5c4f\u853d\u4e86\u4e00\u4e9b\u8a31\u53ef\u5f0f\u71df\u92b7\u7684\u4fe1\u606f\uff0c\u589e\u52a0\u6b63\u898f\u90f5\u4ef6\u7684\u9000\u4fe1\u7387\u3002\u7121\u8ad6\u662f\u90f5\u4ef6\u670d\u52d9\u5546\uff0c\u9084\u662f\u53cd\u5783\u573e\u90f5\u4ef6\u7d44\u7e54\uff0c\u90fd\u7121\u6cd5\u56b4\u683c\u5340\u5206\u5783\u573e\u90f5\u4ef6\u548c\u7d93\u7528\u6236\u8a31\u53ef\u767c\u9001\u7684\u6b63\u898f\u90f5\u4ef6\u30022003\u5e74\u7f8e\u570b\u7684\u7814\u7a76\u767c\u73fe\uff0c\u96fb\u90f5\u50b3\u8f38\u5931\u6557\u7387\u4ecb\u65bc4-38%\uff0c\u539f\u56e0\u662f\u70ba\u4e86\u9632\u7bc4\u5783\u573e\u90f5\u4ef6\uff0c\u4e00\u4e9bISP\u548c\u7528\u6236\u8a2d\u7f6e\u90f5\u4ef6\u904e\u6ffe\u8edf\u4ef6\uff0c\u5982\u679c\u767c\u4ef6\u4eba\u3001\u90f5\u4ef6\u4e3b\u984c\u6216\u5167\u5bb9\u4e2d\u542b\u6709\u67d0\u4e9b\u53ef\u80fd\u88ab\u8a8d\u70ba\u662f\u5783\u573e\u90f5\u4ef6\u7684\u4fe1\u606f\uff0c\u90f5\u4ef6\u5c31\u6709\u53ef\u80fd\u88ab\u62d2\u3002<\/p>\n<p>\u7e3d\u62ec\u800c\u8a00\uff0c\u96fb\u90f5\u71df\u92b7\u6210\u529f\u7684\u95dc\u9375\u662f\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\uff11\uff09<strong>\u70ba\u5ba2\u6236\u8457\u60f3<\/strong>\uff1a<\/p>\n<p>\u8ab0\u4e5f\u4e0d\u9858\u610f\u6536\u5230\u7121\u7528\u7684\u90f5\u4ef6\uff0c\u4e5f\u4e0d\u9858\u610f\u6536\u5230\u90f5\u7bb1\u5bb9\u91cf\u96e3\u4ee5\u627f\u53d7\u6216\u8005\u63a5\u6536\u56f0<\/p>\n<p>\u96e3\u7684\u90f5\u4ef6\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\uff12\uff09<strong>\u6ce8\u610f\u6bcf\u4e00\u500b\u7d30\u7bc0<\/strong>\uff1a<\/p>\n<p>\u6210\u529f\u8207\u5931\u6557\u4e4b\u9593\u5e38\u5e38\u53ea\u662f\u67d0\u4e9b\u7d30\u7bc0\u7684\u5dee\u7570\uff0c\u5c08\u696d\u8207\u5426\uff0c\u5f80\u5f80\u53d6\u6c7a\u65bc\u662f<\/p>\n<p>\u5426\u8a8d\u771f\u5c0d\u5f85\u6bcf\u4e00\u500b\u7d30\u7bc0\u7684\u554f\u984c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\uff13\uff09<strong>\u4e0d\u8981\u6025\u529f\u8fd1\u5229<\/strong>\uff1a<\/p>\n<p>\u96fb\u90f5\u71df\u92b7\u662f\u4e00\u9805\u9577\u671f\u7684\u6d3b\u52d5\uff0c\u4e0d\u8981\u6307\u671b\u901a\u904e\u767c\u9001\u5e7e\u6b21\u90f5\u4ef6\u5c31\u7372\u5f97\u6c38\u4e45<\/p>\n<p>\u7684\u6210\u529f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\uff14\uff09<strong>\u4e0d\u65b7\u7e3d\u7d50\u7d93\u9a57<\/strong>\uff1a<\/p>\n<p>\u96fb\u90f5\u71df\u92b7\u74b0\u5883\u548c\u65b9\u6cd5\u90fd\u4e0d\u65b7\u8f49\u8b8a\uff0c\u5be6\u8e10\u4e2d\u7e3d\u7d50\u51fa\u4f86\u7684\u898f\u5f8b\u6bd4\u7406\u8ad6\u66f4\u6709\u50f9\u503c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5982\u679c\u4f60\u60f3\u6210\u529f\u958b\u5c55\u4f60\u7684\u96fb\u90f5\u71df\u92b7\u6d3b\u52d5\uff0c\u958b\u62d3\u51fa\u53e3\u5e02\u5834\uff0c\u9664\u4e86\u8981\u4f7f\u7528\u5404\u7a2e\u6280\u5de7\u5916\uff0c\u4f7f\u7528\u5168\u7403\u5316\u7684\u8cbf\u6613\u884c\u92b7\u5de5\u5177<strong>\uff0d<\/strong><a title=\"\u74b0\u7403\u8cb7\u5bb6\u9032\u53e3\u5546\u540d\u9304\uff08global buyers &amp; importers directory\uff09\" href=\"https:\/\/www.leadxpress.com\/Buyers-Directory_b5.htm\" target=\"_blank\">\u74b0\u7403\u8cb7\u5bb6\u9032\u53e3\u5546\u540d\u9304\uff08global buyers &amp; importers directory\uff09<\/a>\uff0c\u80fd\u52a9\u4f60\u4e00\u624b\u81c2\u4e4b\u529b\uff0c\u9078\u64c7\u5408\u9069\u7684\u51fa\u53e3\u63a8\u5ee3\u5c0d\u8c61\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u96fb\u90f5\u71df\u92b7\u7cfb\u5217\u6587\u7ae0\uff1a<\/p>\n<ul>\n<li><a title=\"\u96fb\u90f5\u71df\u92b7\u5728\u51fa\u53e3\u71df\u92b7\u63a8\u5ee3\u65b9\u9762\uff0c\u53ef\u4ee5\u9054\u5230\u4ec0\u9ebc\u76ee\u6a19\uff1f\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-objectives\" target=\"_blank\">\u96fb\u90f5\u71df\u92b7\u5728\u51fa\u53e3\u71df\u92b7\u63a8\u5ee3\u65b9\u9762\uff0c\u53ef\u4ee5\u9054\u5230\u4ec0\u9ebc\u76ee\u6a19\uff1f<\/a><\/li>\n<li><a title=\"\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u5beb\u4f5c\u8981\u8a23\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/effective-email-marketing-letter-writing-tips-one\" target=\"_blank\">\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u5beb\u4f5c\u8981\u8a23\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u5beb\u4f5c\u8981\u8a23\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/effective-email-marketing-letter-writing-tips-two-2\" target=\"_blank\">\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u5beb\u4f5c\u8981\u8a23\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u64b0\u5beb\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\uff0c\u5438\u5f15\u5ba2\u6236\u76846\u9805\u6709\u6548\u65b9\u6cd5\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-letter\" target=\"_blank\">\u64b0\u5beb\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\uff0c\u5438\u5f15\u5ba2\u6236\u76846\u9805\u6709\u6548\u65b9\u6cd5<\/a><\/li>\n<li><a title=\"\u5beb\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-letter-format\" target=\"_blank\">\u5beb\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u5beb\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-letter-format-3\">\u5beb\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\uff0c\u5982\u4f55\u8a2d\u8a08\u90f5\u4ef6\u4e3b\u984c\uff1f\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/effective-email-subject\">\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\uff0c\u5982\u4f55\u8a2d\u8a08\u90f5\u4ef6\u4e3b\u984c\uff1f<\/a><\/li>\n<li><a title=\"\u96fb\u90f5\u71df\u92b7\u7684\u5167\u5bb9\u7b56\u7565\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-content-strategy\">\u96fb\u90f5\u71df\u92b7\u7684\u5167\u5bb9\u7b56\u7565<\/a><\/li>\n<li><a title=\"\u96fb\u90f5\u71df\u92b7\u5341\u8aa1\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-ten-commandments\">\u96fb\u90f5\u71df\u92b7\u5341\u8aa1<\/a><\/li>\n<li><a title=\"\u589e\u5f37\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u8981\u8a23\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/enhance-email-marketing-effectiveness\">\u589e\u5f37\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u8981\u8a23<\/a><\/li>\n<li><a title=\"\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/factors-affecting-the-e-mail-marketing\">\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/factors-affecting-the-e-mail-marketing-3\">\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u8b80\u8005\u7684\u884c\u70ba\u5c0d\u96fb\u90f5\u71df\u92b7\u6548\u679c\uff0c\u6709\u4f55\u5f71\u97ff\u548c\u56e0\u61c9\u4e4b\u9053\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/readers-impact-on-email-marketing\">\u8b80\u8005\u7684\u884c\u70ba\u5c0d\u96fb\u90f5\u71df\u92b7\u6548\u679c\uff0c\u6709\u4f55\u5f71\u97ff\u548c\u56e0\u61c9\u4e4b\u9053\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u8b80\u8005\u7684\u884c\u70ba\u5c0d\u96fb\u90f5\u71df\u92b7\u6548\u679c\uff0c\u6709\u4f55\u5f71\u97ff\u548c\u56e0\u61c9\u4e4b\u9053\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/readers-impact-on-email-marketing-3\">\u8b80\u8005\u7684\u884c\u70ba\u5c0d\u96fb\u90f5\u71df\u92b7\u6548\u679c\uff0c\u6709\u4f55\u5f71\u97ff\u548c\u56e0\u61c9\u4e4b\u9053\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u96fb\u90f5\u71df\u92b7\uff14\u500b\u5e38\u898b\u7684\u932f\u8aa4\u548c\u6210\u529f\u95dc\u9375\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-4-common-mistakes-and-the-key-to-success\">\u96fb\u90f5\u71df\u92b7\uff14\u500b\u5e38\u898b\u7684\u932f\u8aa4\u548c\u6210\u529f\u95dc\u9375<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n<p><a title=\"Leadxpress\u74b0\u7403\u8cb7\u5bb6\u9032\u53e3\u5546\u540d\u9304\" href=\"https:\/\/www.leadxpress.com\/Buyers-Directory_b5.htm\" target=\"_blank\">Leadxpress\u74b0\u7403\u8cb7\u5bb6\u9032\u53e3\u5546\u540d\u9304<\/a>\u6587\u7ae0\u64b0\u7a3f\u54e1<br 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