{"id":732,"date":"2014-04-21T11:28:55","date_gmt":"2014-04-21T03:28:55","guid":{"rendered":"https:\/\/www.leadxpress.com\/export-resources\/?p=732"},"modified":"2016-09-10T18:16:59","modified_gmt":"2016-09-10T10:16:59","slug":"factors-affecting-the-e-mail-marketing-4","status":"publish","type":"post","link":"https:\/\/leadxpress.com\/export-resources\/zh-hans\/factors-affecting-the-e-mail-marketing-4","title":{"rendered":"\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09"},"content":{"rendered":"<p>\u4e0a\u6b21\u5728\u201c<a title=\"\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/factors-affecting-the-e-mail-marketing-2\">\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09<\/a>\u201d\u8bf4\u8fc7\uff0c\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff0c\u4e3b\u8981\u6709\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p>1. \u5bf9\u7535\u90ae\u8425\u9500\u76ee\u6807\u7684\u8bbe\u5b9a<\/p>\n<p>2. \u90ae\u4ef6\u7684\u5185\u5bb9\u7b56\u7565<\/p>\n<p>3. \u90ae\u4ef6\u683c\u5f0f<\/p>\n<p>4. \u90ae\u4ef6\u5b57\u8282\u6570<\/p>\n<p>5. \u9644\u4ef6\u5f62\u5f0f\u7684\u90ae\u4ef6\u5f15\u8d77\u7684\u95ee\u9898<\/p>\n<p>6. \u90ae\u4ef6\u53d1\u9001\u65f6\u95f4\u548c\u53d1\u9001\u5468\u671f<\/p>\n<p>&nbsp;<\/p>\n<p>\u4eca\u6b21\u4f1a\u8ddf\u5927\u5bb6\u8c08\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u5176\u4ed6\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p>3\uff0e\u90ae\u4ef6\u683c\u5f0f\u5bf9\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u5f71\u54cd<\/p>\n<p>\uff41\uff09\u4ece\u89c6\u89c9\u6548\u679c\u6765\u770b\uff0cHTML\u548cRich Media\u6df7\u5408\u683c\u5f0f\u7ed9\u4eba\u7684\u5370\u8c61\u4f1a\u8f83\u6df1\u523b\uff0c\u4f46\u5982\u679c\u5185\u5bb9\u7e41\u591a\u6216\u5404\u79cd\u56fe\u7247\u3001\u52a8\u753b\u3001\u4e32\u6d41\u5a92\u4f53\u4fe1\u606f\u8fc7\u4e8e\u4e30\u5bcc\uff0c\u5219\u6709\u53ef\u80fd\u9002\u5f97\u5176\u53cd\u3002\u800c\u7eaf\u6587\u672c\u683c\u5f0f\u90ae\u4ef6\u56e0\u7b80\u5355\u6613\u660e\uff0c\u5f80\u5f80\u66f4\u80fd\u83b7\u5f97\u8bfb\u8005\u7684\u8ba4\u53ef\u3002<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>\uff42\uff09\u91c7\u7528Rich Media\u6280\u672f\uff08Video\u3001Audio\u3001Vectorgraphics\uff08\u5982Flash\uff09\u3001DHTML\u3001Cursors\u3001Shockwave \u548cJava\u2014\u8fd9\u7c7b\u7684\u683c\u5f0f\uff09\u7684\u7535\u5b50\u90ae\u4ef6\u7684\u89c6\u89c9\u6548\u679c\u8fdc\u80dc\u7eaf\u6587\u672c\u7684\u7535\u5b50\u90ae\u4ef6\uff0cRich 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Media\u7535\u90ae\u5e7f\u544a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff45\uff09\u5728\u8ba2\u5236\u8425\u9500\u5185\u5bb9\u7b56\u7565\u65f6\uff0c\u5e94\u5bf9\u8bfb\u8005\u7684\u63a5\u6536\u4e60\u60ef\u8fdb\u884c\u7814\u7a76\uff0c\u5728\u53ef\u80fd\u7684\u60c5\u51b5\u4e0b\uff0c\u4e3a\u8bfb\u8005\u63d0\u4f9b\u4e0d\u540c\u7684\u9009\u62e9\u3002\u90ae\u4ef6\u683c\u5f0f\u76f4\u63a5\u5f71\u54cd\u90ae\u4ef6\u5185\u5bb9\u7684\u5927\u5c0f\uff0c\u8fd9\u662f\u8bfb\u8005\u6bd4\u8f83\u5173\u5fc3\u7684\u95ee\u9898\u3002HTML\u683c\u5f0f\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u6709\u90e8\u5206\u65e0\u6cd5\u6b63\u5e38\u663e\u793a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff46\uff09\u7f8e\u56fd\u7535\u90ae\u8425\u9500\u670d\u52a1\u5546Silverpop\u7684\u62a5\u544a\u663e\u793a\uff0c\u7528\u6237\u6536\u5230\u7684HTML\u683c\u5f0f<\/p>\n<p>\u7684\u90ae\u4ef6\u4e2d\uff0c\u670942%\u5b58\u5728\u9519\u8bef\uff0c\u5982\u56fe\u7247\u65e0\u6cd5\u663e\u793a\uff0c\u6216\u8005\u51fa\u73b0HTML\u7b49\u6e90\u4ee3\u7801\ufe5413%\u7684\u90ae\u4ef6\u9519\u8bef\u4e25\u91cd\uff0c\u96be\u4ee5\u5206\u8fa8\u90ae\u4ef6\u5185\u5bb9\u3002\u4e0d\u5b8c\u6574\u7684\u4fe1\u606f\u4f1a\u964d\u4f4e\u54cd\u5e94\u7387\u3001\u5f71\u54cd\u5ba2\u6237\u5173\u7cfb\u3001\u524a\u5f31\u54c1\u724c\u4ef7\u503c\uff0c\u6240\u4ee5\u8981\u5728\u90ae\u4ef6\u5bc4\u51fa\u524d\u6d4b\u8bd5\u90ae\u4ef6\u662f\u5426\u98a2\u89c6\u6b63\u786e\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff14\uff0e\u90ae\u4ef6\u5b57\u8282\u6570\u8fc7\u5927\u5f15\u8d77\u7684\u95ee\u9898<\/p>\n<p>\u90ae\u4ef6\u8fc7\u5927\u662f\u8bfb\u8005\u62d2\u7edd\u8be5\u90ae\u4ef6\u7684\u4e3b\u8981\u539f\u56e0\u4e4b\u4e00\u3002\u6709\u4e9b\u90ae\u4ef6\u91c7\u7528\u590d\u6742\u7684Rich Media\u5f62\u5f0f\uff0c\u6216\u8005\u4f7f\u7528\u5927\u91cf\u7684\u56fe\u7247\uff0c\u5927\u5927\u589e\u52a0\u4e86\u90ae\u4ef6\u7684\u5b57\u8282\u6570\uff0c\u8bb8\u591a\u90ae\u7bb1\u7528\u6237\u4e0d\u559c\u6b22\u63a5\u6536\u8fd9\u4e9b\u683c\u5f0f\u7684\u90ae\u4ef6\uff1b\u8fd9\u4e9b\u90ae\u4ef6\u4e00\u822c\u800c\u8a00\uff0c\u4ea6\u662f\u90ae\u7bb1\u7528\u6237\u4f18\u5148\u5220\u9664\u7684\u5bf9\u8c61\uff0c\u800c\u4e0d\u4f1a\u4fdd\u7559\u5f88\u4e45\u3002\u5173\u4e8e\u90ae\u4ef6\u5185\u5bb9\u8981\u591a\u5c11\u5b57\u8282\u624d\u5408\u9002\uff0c\u4e0d\u540c\u7528\u6237\u4e5f\u6709\u4e0d\u540c\u7684\u63a5\u53d7\u7a0b\u5ea6\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff15\uff0e\u9644\u4ef6\u5f62\u5f0f\u7684\u90ae\u4ef6\u5f15\u8d77\u7684\u95ee\u9898<\/p>\n<p>\u9644\u4ef6\u88ab\u6253\u5f00\u7684\u673a\u4f1a\u6bd4\u4e00\u822c\u90ae\u4ef6\u4f4e\u5f97\u591a\uff0c\u5c24\u5176\u662f\u964c\u751f\u7684\u53d1\u4ef6\u4eba\u3002\u53e6\u5916\u67d0\u4e9b\u9644\u4ef6\u53ef\u80fd\u5e26\u6709\u75c5\u6bd2\uff0c\u52a0\u4e0a\u4e0d\u662f\u6240\u6709\u9644\u4ef6\u683c\u5f0f\u5747\u80fd\u6b63\u5e38\u6253\u5f00\uff0c\u56e0\u6b64\u9644\u4ef6\u5f62\u5f0f\u7684\u90ae\u4ef6\u4e0d\u662f\u597d\u7684\u9009\u62e9\uff0c\u5e94\u7528\u907f\u514d\u4f7f\u7528\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff16\uff0e\u90ae\u4ef6\u53d1\u9001\u65f6\u95f4\u548c\u53d1\u9001\u5468\u671f<\/p>\n<p>\u4e0d\u8981\u4ee5\u4e3a\u53d1\u9001\u9891\u7387\u8d8a\u9ad8\uff0c\u6536\u4ef6\u4eba\u7684\u5370\u8c61\u5c31\u8d8a\u6df1\u3002\u8fc7\u4e8e\u9891\u7e41\u7684\u90ae\u4ef6\u201c\u8f70\u70b8\u201d\uff0c\u53ea\u4f1a\u4ee4\u4eba\u538c\u70e6\uff0c\u5982\u679c\u4e00\u5468\u91cd\u590d\u53d1\u9001\u51e0\u5c01\u540c\u6837\u7684\u90ae\u4ef6\uff0c\u80af\u5b9a\u4f1a\u88ab\u5217\u5165\u201c\u9ed1\u540d\u5355\u201d\uff0c\u8fd9\u6837\uff0c\u53d1\u518d\u591a\u7684\u90ae\u4ef6\u4e5f\u4f1a\u88ab\u62d2\uff0c\u4f60\u4fbf\u6c38\u8fdc\u5931\u53bb\u4e86\u6f5c\u5728\u7684\u5ba2\u6237\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u8c08\u5b8c\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff0c\u4e0b\u6b21\u6211\u4f1a\u8ddf\u5927\u5bb6\u8c08\u201c<a title=\"\u8bfb\u8005\u7684\u884c\u4e3a\u5bf9\u7535\u90ae\u8425\u9500\u6548\u679c\uff0c\u6709\u4f55\u5f71\u54cd\u548c\u56e0\u5e94\u4e4b\u9053\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/readers-impact-on-email-marketing-2\">\u8bfb\u8005\u7684\u884c\u4e3a\u5bf9\u7535\u90ae\u8425\u9500\u6548\u679c\uff0c\u6709\u4f55\u5f71\u54cd\u548c\u56e0\u5e94\u4e4b\u9053<strong>\u201d<\/strong><\/a>\uff0c\u656c\u8bf7\u7559\u610f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7535\u90ae\u8425\u9500\u7cfb\u5217\u6587\u7ae0\uff1a<\/p>\n<ul>\n<li><a title=\"\u7535\u90ae\u8425\u9500\u5728\u51fa\u53e3\u8425\u9500\u63a8\u5e7f\u65b9\u9762\uff0c\u53ef\u4ee5\u8fbe\u5230\u4ec0\u4e48\u76ee\u6807\uff1f\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-objectives-2\" target=\"_blank\">\u7535\u90ae\u8425\u9500\u5728\u51fa\u53e3\u8425\u9500\u63a8\u5e7f\u65b9\u9762\uff0c\u53ef\u4ee5\u8fbe\u5230\u4ec0\u4e48\u76ee\u6807\uff1f<\/a><\/li>\n<li><a title=\"\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/effective-email-marketing-letter-writing-tips-two\" target=\"_blank\">\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/effective-email-marketing-letter-writing-tips-two-3\" target=\"_blank\">\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u64b0\u5199\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5438\u5f15\u5ba2\u6237\u76846\u9879\u6709\u6548\u65b9\u6cd5\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-letter-2\" target=\"_blank\">\u64b0\u5199\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5438\u5f15\u5ba2\u6237\u76846\u9879\u6709\u6548\u65b9\u6cd5<\/a><\/li>\n<li><a title=\"\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-letter-format-2\" target=\"_blank\">\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-letter-format-4\">\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5982\u4f55\u8bbe\u8ba1\u90ae\u4ef6\u4e3b\u9898\uff1f\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/effective-email-subject-2\">\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5982\u4f55\u8bbe\u8ba1\u90ae\u4ef6\u4e3b\u9898\uff1f<\/a><\/li>\n<li><a title=\"\u7535\u90ae\u8425\u9500\u7684\u5185\u5bb9\u7b56\u7565\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-content-strategy-2\">\u7535\u90ae\u8425\u9500\u7684\u5185\u5bb9\u7b56\u7565<\/a><\/li>\n<li><a title=\"\u7535\u90ae\u8425\u9500\u5341\u8beb\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-ten-commandments-2\">\u7535\u90ae\u8425\u9500\u5341\u8beb<\/a><\/li>\n<li><a title=\"\u589e\u5f3a\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u8981\u8bc0\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/enhance-email-marketing-effectiveness-2\">\u589e\u5f3a\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u8981\u8bc0<\/a><\/li>\n<li><a title=\"\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/factors-affecting-the-e-mail-marketing-2\">\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/factors-affecting-the-e-mail-marketing-4\">\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u8d44\u6599\u6765\u6e90\uff1a<\/p>\n<p><a title=\"Leadxpress\u73af\u7403\u4e70\u5bb6\u8fdb\u53e3\u5546\u540d\u5f55\" href=\"https:\/\/www.leadxpress.com\/Buyers-Directory_gb.htm\" target=\"_blank\">Leadxpress\u73af\u7403\u4e70\u5bb6\u8fdb\u53e3\u5546\u540d\u5f55<\/a>\u6587\u7ae0\u64b0\u7a3f\u5458<\/p>\n<p>https:\/\/www.Leadxpress.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09\u201d\u4e00\u6587\uff0c\u4f1a\u6307\u51fa\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u6709\uff16\u4e2a\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff0c\u65e9\u524d\u5df2\u8c08\u4e86\u90e8\u5206\u56e0\u7d20\uff0c\u672c\u6587\u4f1a\u63a5\u7eed\u8c08\u5176\u4ed6\u7684\u56e0\u7d20\uff0c\u5305\u62ec\uff1a\u90ae\u4ef6\u683c\u5f0f\u3001\u90ae\u4ef6\u5b57\u8282\u6570\u3001\u9644\u4ef6\u5f62\u5f0f\u7684\u90ae\u4ef6\u5f15\u8d77\u7684\u95ee\u9898\u3001\u90ae\u4ef6\u53d1\u9001\u65f6\u95f4\u548c\u53d1\u9001\u5468\u671f\u7b49\u7b49\u3002<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_aioseop_title":"","_aioseop_description":"\u201c\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09\u201d\u4e00\u6587\uff0c\u4f1a\u6307\u51fa\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u6709\uff16\u4e2a\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff0c\u65e9\u524d\u5df2\u8c08\u4e86\u90e8\u5206\u56e0\u7d20\uff0c\u672c\u6587\u4f1a\u63a5\u7eed\u8c08\u5176\u4ed6\u7684\u56e0\u7d20\uff0c\u5305\u62ec\uff1a\u90ae\u4ef6\u683c\u5f0f\u3001\u90ae\u4ef6\u5b57\u8282\u6570\u3001\u9644\u4ef6\u5f62\u5f0f\u7684\u90ae\u4ef6\u5f15\u8d77\u7684\u95ee\u9898\u3001\u90ae\u4ef6\u53d1\u9001\u65f6\u95f4\u548c\u53d1\u9001\u5468\u671f\u7b49\u7b49\u3002","footnotes":""},"categories":[],"tags":[],"class_list":["post-732","post","type-post","status-publish","format-standard"],"_links":{"self":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":0,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/732\/revisions"}],"wp:attachment":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/media?parent=732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/categories?post=732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/tags?post=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}