{"id":724,"date":"2014-04-14T11:19:56","date_gmt":"2014-04-14T03:19:56","guid":{"rendered":"https:\/\/www.leadxpress.com\/export-resources\/?p=724"},"modified":"2016-09-10T18:16:59","modified_gmt":"2016-09-10T10:16:59","slug":"factors-affecting-the-e-mail-marketing-2","status":"publish","type":"post","link":"https:\/\/leadxpress.com\/export-resources\/zh-hans\/factors-affecting-the-e-mail-marketing-2","title":{"rendered":"\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09"},"content":{"rendered":"<p>\u4e0a\u6b21\u8c08\u5b8c\u201c<a title=\"\u589e\u5f3a\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u8981\u8bc0\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/enhance-email-marketing-effectiveness-2\">\u589e\u5f3a\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u8981\u8bc0<\/a>\u201d\uff0c\u4eca\u6b21\u4f1a\u8ddf\u5927\u5bb6\u8c08\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff0c\u4e3b\u8981\u6709\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p>1. \u5bf9\u7535\u90ae\u8425\u9500\u76ee\u6807\u7684\u8bbe\u5b9a<\/p>\n<p>2. \u90ae\u4ef6\u7684\u5185\u5bb9\u7b56\u7565<\/p>\n<p>3. \u90ae\u4ef6\u683c\u5f0f<\/p>\n<p>4. \u90ae\u4ef6\u5b57\u8282\u6570<\/p>\n<p>5. \u9644\u4ef6\u5f62\u5f0f\u7684\u90ae\u4ef6\u5f15\u8d77\u7684\u95ee\u9898<\/p>\n<p>6. 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Strategies\u7684\u7814\u7a76\u8868\u660e\uff0c\u5355\u5411\u7535\u90ae\u8425\u9500\u7684\u4e3b\u8981\u4f5c\u7528\u8868\u73b0\u5728\u54c1\u724c\u65b9\u9762\uff0c\u5f53\u7535\u90ae\u8425\u9500\u7684\u76ee\u6807\u5206\u522b\u8bbe\u5b9a\u4e3a\u54c1\u724c\u8ba4\u77e5\u65f6\uff0c\u53ef\u83b7\u5f9717.1%\u7684\u70b9\u51fb\u7387\uff0c\u8f6c\u5316\u7387\u4e3a6.8%\u3002\u5f53\u76ee\u6807\u8bbe\u5b9a\u4e3a\u76f4\u63a5\u9500\u552e\u65f6\u7684\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\uff0c\u5206\u522b\u4e3a15.2%\u3000\u548c5.6%\u3002<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u54c1\u724c\u63a8\u5e7f\u4e3a\u76ee\u6807\u7684\u7535\u90ae\u8425\u9500\u7684\u6548\u679c\uff0c\u80dc\u4e8e\u76f4\u63a5\u9500\u552e\u7684\u90ae\u4ef6\u3002\u5982\u679c\u7535\u90ae\u8425\u9500\u7684\u76ee\u6807\u662f\u76f4\u63a5\u9500\u552e\uff0c\u90ae\u4ef6\u5217\u8868\u7684\u9000\u8ba2\u7387\u5c06\u8fbe\u52303.8%\uff0c\u7528\u4e8e\u54c1\u724c\u63a8\u5e7f\u7684\u90ae\u4ef6\u5217\u8868\uff0c\u5176\u9000\u8ba2\u7387\u53ea\u67091.0%\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>2\uff0e\u90ae\u4ef6\u5185\u5bb9\u5bf9\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u5f71\u54cd<\/p>\n<p>Double Click\u7684\u4e00\u4efd\u7814\u7a76\u62a5\u544a\u6307\u51fa\uff0c\u7f8e\u56fd\u6d88\u8d39\u8005\u5bf9\u5728\u7ebf\u9500\u552e\u5546\u63d0\u4f9b\u7684\u8bb8\u53ef\u5f0f\u7535\u90ae\u8425\u9500\u7684\u949f\u7231\u7a0b\u5ea6\uff0c\u662f\u5176\u4ed6\u8054\u7cfb\u65b9\u5f0f\u76844\u500d\u3002\u4e0d\u540c\u9886\u57df\u548c\u4e0d\u540c\u5185\u5bb9\u7684\u8bb8\u53ef\u5f0f\u7535\u90ae\u8425\u9500\uff0c\u5176\u6548\u679c\u4e5f\u6709\u4e00\u5b9a\u5dee\u522b\uff1b\u6700\u53d7\u6b22\u8fce\u7684\u8bb8\u53ef\u5f0f\u7535\u90ae\uff0c\u4e3a\u7279\u522b\u4f18\u60e0\u4fe1\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>3\uff0e\u90ae\u4ef6\u683c\u5f0f\u5bf9\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u5f71\u54cd<\/p>\n<p>\uff41\uff09\u4ece\u89c6\u89c9\u6548\u679c\u6765\u770b\uff0cHTML\u548cRich Media\u6df7\u5408\u683c\u5f0f\u7ed9\u4eba\u7684\u5370\u8c61\u4f1a\u8f83\u6df1\u523b\uff0c\u4f46\u5982\u679c\u5185\u5bb9\u7e41\u591a\u6216\u5404\u79cd\u56fe\u7247\u3001\u52a8\u753b\u3001\u4e32\u6d41\u5a92\u4f53\u4fe1\u606f\u8fc7\u4e8e\u4e30\u5bcc\uff0c\u5219\u6709\u53ef\u80fd\u9002\u5f97\u5176\u53cd\u3002\u800c\u7eaf\u6587\u672c\u683c\u5f0f\u90ae\u4ef6\u56e0\u7b80\u5355\u6613\u660e\uff0c\u5f80\u5f80\u66f4\u80fd\u83b7\u5f97\u8bfb\u8005\u7684\u8ba4\u53ef\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff42\uff09\u91c7\u7528Rich Media\u6280\u672f\uff08Video\u3001Audio\u3001Vectorgraphics\uff08\u5982Flash\uff09\u3001DHTML\u3001Cursors\u3001Shockwave \u548cJava\u2014\u8fd9\u7c7b\u7684\u683c\u5f0f\uff09\u7684\u7535\u5b50\u90ae\u4ef6\u7684\u89c6\u89c9\u6548\u679c\u8fdc\u80dc\u7eaf\u6587\u672c\u7684\u7535\u5b50\u90ae\u4ef6\uff0cRich Media\u683c\u5f0f\u589e\u5f3a\u4e86\u53ef\u70b9\u51fb\u6027\uff0c\u53cd\u9988\u7387\u4e00\u822c\u9ad8\u4e8e\u7eaf\u6587\u672c\u90ae\u4ef6\u3002\u4f46\u53d6\u5f97\u8f83\u597d\u6548\u679c\u7684\u524d\u63d0\u4ecd\u7136\u662f\u5bf9\u6f5c\u5728\u5ba2\u6237\u7684\u6b63\u786e\u5b9a\u4f4d\uff0c\u56e0\u4e3a\u76f2\u76ee\u6ee5\u53d1\u90ae\u4ef6\uff0c\u65e0\u8bba\u91c7\u53d6\u4ec0\u4e48\u6280\u672f\u90fd\u4e0d\u4f1a\u6709\u597d\u7684\u6548\u679c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff43\uff09\u6709\u6587\u7ae0\u8ba4\u4e3a\uff0c\u5e94\u8be5\u4ee5\u7eaf\u6587\u672c\u4e3a\u4e3b\uff0c\u4e0d\u8981\u4f7f\u7528HTML\u683c\u5f0f\uff0c\u4f46\u4e5f\u6709\u8c03\u67e5\u8ba4\u4e3a\uff0cHTML\u90ae\u4ef6\u6548\u679c\u662f\u6587\u672c\u90ae\u4ef6\u768410\u500d\u3002\u6700\u7406\u60f3\u7684\u60c5\u51b5\u662f\uff0c\u7ed9\u8bfb\u8005\u63d0\u4f9b\u9009\u62e9\uff0c\u8fd9\u6837\u8bfb\u8005\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u559c\u597d\u6765\u51b3\u5b9a\u63a5\u6536\u54ea\u79cd\u5f62\u5f0f\u7684\u90ae\u4ef6\u5185\u5bb9\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7531\u4e8e\u7f16\u5e45\u5173\u7cfb\uff0c\u4e0b\u6b21\u6211\u4f1a\u518d\u8ddf\u5927\u5bb6\u8c08<a title=\"\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/factors-affecting-the-e-mail-marketing-4\">\u201c\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09<strong>\u201d<\/strong><\/a>\uff0c\u656c\u8bf7\u7559\u610f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7535\u90ae\u8425\u9500\u7cfb\u5217\u6587\u7ae0\uff1a<\/p>\n<ul>\n<li><a title=\"\u7535\u90ae\u8425\u9500\u5728\u51fa\u53e3\u8425\u9500\u63a8\u5e7f\u65b9\u9762\uff0c\u53ef\u4ee5\u8fbe\u5230\u4ec0\u4e48\u76ee\u6807\uff1f\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-objectives-2\" target=\"_blank\">\u7535\u90ae\u8425\u9500\u5728\u51fa\u53e3\u8425\u9500\u63a8\u5e7f\u65b9\u9762\uff0c\u53ef\u4ee5\u8fbe\u5230\u4ec0\u4e48\u76ee\u6807\uff1f<\/a><\/li>\n<li><a title=\"\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/effective-email-marketing-letter-writing-tips-two\" target=\"_blank\">\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/effective-email-marketing-letter-writing-tips-two-3\" target=\"_blank\">\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u64b0\u5199\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5438\u5f15\u5ba2\u6237\u76846\u9879\u6709\u6548\u65b9\u6cd5\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-letter-2\" target=\"_blank\">\u64b0\u5199\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5438\u5f15\u5ba2\u6237\u76846\u9879\u6709\u6548\u65b9\u6cd5<\/a><\/li>\n<li><a title=\"\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-letter-format-2\" target=\"_blank\">\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-letter-format-4\">\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5982\u4f55\u8bbe\u8ba1\u90ae\u4ef6\u4e3b\u9898\uff1f\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/effective-email-subject-2\">\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5982\u4f55\u8bbe\u8ba1\u90ae\u4ef6\u4e3b\u9898\uff1f<\/a><\/li>\n<li><a title=\"\u7535\u90ae\u8425\u9500\u7684\u5185\u5bb9\u7b56\u7565\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-content-strategy-2\">\u7535\u90ae\u8425\u9500\u7684\u5185\u5bb9\u7b56\u7565<\/a><\/li>\n<li><a title=\"\u7535\u90ae\u8425\u9500\u5341\u8beb\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-ten-commandments-2\">\u7535\u90ae\u8425\u9500\u5341\u8beb<\/a><\/li>\n<li><a title=\"\u589e\u5f3a\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u8981\u8bc0\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/enhance-email-marketing-effectiveness-2\">\u589e\u5f3a\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u8981\u8bc0<\/a><\/li>\n<li><a title=\"\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/factors-affecting-the-e-mail-marketing-2\">\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u8d44\u6599\u6765\u6e90\uff1a<\/p>\n<p><a title=\"Leadxpress\u73af\u7403\u4e70\u5bb6\u8fdb\u53e3\u5546\u540d\u5f55\" href=\"https:\/\/www.leadxpress.com\/Buyers-Directory_gb.htm\" target=\"_blank\">Leadxpress\u73af\u7403\u4e70\u5bb6\u8fdb\u53e3\u5546\u540d\u5f55<\/a>\u6587\u7ae0\u64b0\u7a3f\u5458<\/p>\n<p>https:\/\/www.Leadxpress.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\u201d\u4e00\u6587\uff0c\u4f1a\u6307\u51fa\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u6709\uff16\u4e2a\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff0c\u672c\u6587\u4f1a\u5148\u8c08\u5176\u4e2d\u7684\uff13\u4e2a\u56e0\u7d20\uff0c\u5305\u62ec\uff1a\u5bf9\u7535\u90ae\u8425\u9500\u76ee\u6807\u7684\u8bbe\u5b9a\u3001\u90ae\u4ef6\u7684\u5185\u5bb9\u7b56\u7565\u3001\u90ae\u4ef6\u683c\u5f0f\u7684\u90e8\u4efd\u6570\u636e\u3002<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_aioseop_title":"","_aioseop_description":"\u201c\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\u201d\u4e00\u6587\uff0c\u4f1a\u6307\u51fa\u5f71\u54cd\u7535\u90ae\u8425\u9500\u6548\u679c\u6709\uff16\u4e2a\u7ecf\u8425\u7b56\u7565\u56e0\u7d20\uff0c\u672c\u6587\u4f1a\u5148\u8c08\u5176\u4e2d\u7684\uff13\u4e2a\u56e0\u7d20\uff0c\u5305\u62ec\uff1a\u5bf9\u7535\u90ae\u8425\u9500\u76ee\u6807\u7684\u8bbe\u5b9a\u3001\u90ae\u4ef6\u7684\u5185\u5bb9\u7b56\u7565\u3001\u90ae\u4ef6\u683c\u5f0f\u7684\u90e8\u4efd\u6570\u636e\u3002","footnotes":""},"categories":[],"tags":[],"class_list":["post-724","post","type-post","status-publish","format-standard"],"_links":{"self":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/comments?post=724"}],"version-history":[{"count":0,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/724\/revisions"}],"wp:attachment":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/media?parent=724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/categories?post=724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/tags?post=724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}