{"id":721,"date":"2014-04-14T11:15:05","date_gmt":"2014-04-14T03:15:05","guid":{"rendered":"https:\/\/www.leadxpress.com\/export-resources\/?p=721"},"modified":"2014-07-18T13:54:46","modified_gmt":"2014-07-18T05:54:46","slug":"factors-affecting-the-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/leadxpress.com\/export-resources\/zh-hant\/factors-affecting-the-e-mail-marketing","title":{"rendered":"\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09"},"content":{"rendered":"<p>\u4e0a\u6b21\u8ac7\u5b8c\u201c<a title=\"\u589e\u5f37\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u8981\u8a23\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/enhance-email-marketing-effectiveness\">\u589e\u5f37\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u8981\u8a23<\/a>\u201d\uff0c\u4eca\u6b21\u6703\u8ddf\u5927\u5bb6\u8ac7\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff0c\u4e3b\u8981\u6709\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p>1. \u5c0d\u96fb\u90f5\u71df\u92b7\u76ee\u6a19\u7684\u8a2d\u5b9a<\/p>\n<p>2. \u90f5\u4ef6\u7684\u5167\u5bb9\u7b56\u7565<\/p>\n<p>3. \u90f5\u4ef6\u683c\u5f0f<\/p>\n<p>4. \u90f5\u4ef6\u5b57\u7bc0\u6578<\/p>\n<p>5. \u9644\u4ef6\u5f62\u5f0f\u7684\u90f5\u4ef6\u5f15\u8d77\u7684\u554f\u984c<\/p>\n<p>6. 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Strategies\u7684\u7814\u7a76\u8868\u660e\uff0c\u55ae\u5411\u96fb\u90f5\u71df\u92b7\u7684\u4e3b\u8981\u4f5c\u7528\u8868\u73fe\u5728\u54c1\u724c\u65b9\u9762\uff0c\u7576\u96fb\u90f5\u71df\u92b7\u7684\u76ee\u6a19\u5206\u5225\u8a2d\u5b9a\u70ba\u54c1\u724c\u8a8d\u77e5\u6642\uff0c\u53ef\u7372\u5f9717.1%\u7684\u9ede\u64ca\u7387\uff0c\u8f49\u5316\u7387\u70ba6.8%\u3002\u7576\u76ee\u6a19\u8a2d\u5b9a\u70ba\u76f4\u63a5\u92b7\u552e\u6642\u7684\u9ede\u64ca\u7387\u548c\u8f49\u5316\u7387\uff0c\u5206\u5225\u70ba15.2%\u3000\u548c5.6%\u3002<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u54c1\u724c\u63a8\u5ee3\u70ba\u76ee\u6a19\u7684\u96fb\u90f5\u71df\u92b7\u7684\u6548\u679c\uff0c\u52dd\u65bc\u76f4\u63a5\u92b7\u552e\u7684\u90f5\u4ef6\u3002\u5982\u679c\u96fb\u90f5\u71df\u92b7\u7684\u76ee\u6a19\u662f\u76f4\u63a5\u92b7\u552e\uff0c\u90f5\u4ef6\u5217\u8868\u7684\u9000\u8a02\u7387\u5c07\u9054\u52303.8%\uff0c\u7528\u65bc\u54c1\u724c\u63a8\u5ee3\u7684\u90f5\u4ef6\u5217\u8868\uff0c\u5176\u9000\u8a02\u7387\u53ea\u67091.0%\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>2\uff0e\u90f5\u4ef6\u5167\u5bb9\u5c0d\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u5f71\u97ff<\/p>\n<p>Double Click\u7684\u4e00\u4efd\u7814\u7a76\u5831\u544a\u6307\u51fa\uff0c\u7f8e\u570b\u6d88\u8cbb\u8005\u5c0d\u5728\u7dda\u92b7\u552e\u5546\u63d0\u4f9b\u7684\u8a31\u53ef\u5f0f\u96fb\u90f5\u71df\u92b7\u7684\u937e\u611b\u7a0b\u5ea6\uff0c\u662f\u5176\u4ed6\u806f\u7cfb\u65b9\u5f0f\u76844\u500d\u3002\u4e0d\u540c\u9818\u57df\u548c\u4e0d\u540c\u5167\u5bb9\u7684\u8a31\u53ef\u5f0f\u96fb\u90f5\u71df\u92b7\uff0c\u5176\u6548\u679c\u4e5f\u6709\u4e00\u5b9a\u5dee\u5225\uff1b\u6700\u53d7\u6b61\u8fce\u7684\u8a31\u53ef\u5f0f\u96fb\u90f5\uff0c\u70ba\u7279\u5225\u512a\u60e0\u4fe1\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>3\uff0e\u90f5\u4ef6\u683c\u5f0f\u5c0d\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u5f71\u97ff<\/p>\n<p>\uff41\uff09\u5f9e\u8996\u89ba\u6548\u679c\u4f86\u770b\uff0cHTML\u548cRich 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Media\u683c\u5f0f\u589e\u5f37\u4e86\u53ef\u9ede\u64ca\u6027\uff0c\u53cd\u994b\u7387\u4e00\u822c\u9ad8\u65bc\u7d14\u6587\u672c\u90f5\u4ef6\u3002\u4f46\u53d6\u5f97\u8f03\u597d\u6548\u679c\u7684\u524d\u63d0\u4ecd\u7136\u662f\u5c0d\u6f5b\u5728\u5ba2\u6236\u7684\u6b63\u78ba\u5b9a\u4f4d\uff0c\u56e0\u70ba\u76f2\u76ee\u6feb\u767c\u90f5\u4ef6\uff0c\u7121\u8ad6\u63a1\u53d6\u4ec0\u9ebc\u6280\u8853\u90fd\u4e0d\u6703\u6709\u597d\u7684\u6548\u679c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff43\uff09\u6709\u6587\u7ae0\u8a8d\u70ba\uff0c\u61c9\u8a72\u4ee5\u7d14\u6587\u672c\u70ba\u4e3b\uff0c\u4e0d\u8981\u4f7f\u7528HTML\u683c\u5f0f\uff0c\u4f46\u4e5f\u6709\u8abf\u67e5\u8a8d\u70ba\uff0cHTML\u90f5\u4ef6\u6548\u679c\u662f\u6587\u672c\u90f5\u4ef6\u768410\u500d\u3002\u6700\u7406\u60f3\u7684\u60c5\u6cc1\u662f\uff0c\u7d66\u8b80\u8005\u63d0\u4f9b\u9078\u64c7\uff0c\u9019\u6a23\u8b80\u8005\u53ef\u4ee5\u6839\u64da\u81ea\u5df1\u7684\u559c\u597d\u4f86\u6c7a\u5b9a\u63a5\u6536\u54ea\u7a2e\u5f62\u5f0f\u7684\u90f5\u4ef6\u5167\u5bb9\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7531\u65bc\u7de8\u5e45\u95dc\u4fc2\uff0c\u4e0b\u6b21\u6211\u6703\u518d\u8ddf\u5927\u5bb6\u8ac7\u201c<a title=\"\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/factors-affecting-the-e-mail-marketing-3\">\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e8c\uff09<strong>\u201d<\/strong><\/a>\uff0c\u656c\u8acb\u7559\u610f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u96fb\u90f5\u71df\u92b7\u7cfb\u5217\u6587\u7ae0\uff1a<\/p>\n<ul>\n<li><a title=\"\u96fb\u90f5\u71df\u92b7\u5728\u51fa\u53e3\u71df\u92b7\u63a8\u5ee3\u65b9\u9762\uff0c\u53ef\u4ee5\u9054\u5230\u4ec0\u9ebc\u76ee\u6a19\uff1f\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-objectives\" target=\"_blank\">\u96fb\u90f5\u71df\u92b7\u5728\u51fa\u53e3\u71df\u92b7\u63a8\u5ee3\u65b9\u9762\uff0c\u53ef\u4ee5\u9054\u5230\u4ec0\u9ebc\u76ee\u6a19\uff1f<\/a><\/li>\n<li><a title=\"\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u5beb\u4f5c\u8981\u8a23\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/effective-email-marketing-letter-writing-tips-one\" target=\"_blank\">\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u5beb\u4f5c\u8981\u8a23\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u5beb\u4f5c\u8981\u8a23\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/effective-email-marketing-letter-writing-tips-two-2\" target=\"_blank\">\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u5beb\u4f5c\u8981\u8a23\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u64b0\u5beb\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\uff0c\u5438\u5f15\u5ba2\u6236\u76846\u9805\u6709\u6548\u65b9\u6cd5\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-letter\" target=\"_blank\">\u64b0\u5beb\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\uff0c\u5438\u5f15\u5ba2\u6236\u76846\u9805\u6709\u6548\u65b9\u6cd5<\/a><\/li>\n<li><a title=\"\u5beb\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-letter-format\" target=\"_blank\">\u5beb\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u5beb\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-letter-format-3\">\u5beb\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\uff0c\u5982\u4f55\u8a2d\u8a08\u90f5\u4ef6\u4e3b\u984c\uff1f\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/effective-email-subject\">\u6709\u6548\u96fb\u90f5\u71df\u92b7\u63a8\u5ee3\u4fe1\uff0c\u5982\u4f55\u8a2d\u8a08\u90f5\u4ef6\u4e3b\u984c\uff1f<\/a><\/li>\n<li><a title=\"\u96fb\u90f5\u71df\u92b7\u7684\u5167\u5bb9\u7b56\u7565\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-content-strategy\">\u96fb\u90f5\u71df\u92b7\u7684\u5167\u5bb9\u7b56\u7565<\/a><\/li>\n<li><a title=\"\u96fb\u90f5\u71df\u92b7\u5341\u8aa1\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/email-marketing-ten-commandments\">\u96fb\u90f5\u71df\u92b7\u5341\u8aa1<\/a><\/li>\n<li><a title=\"\u589e\u5f37\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u8981\u8a23\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/enhance-email-marketing-effectiveness\">\u589e\u5f37\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u8981\u8a23<\/a><\/li>\n<li><a title=\"\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hant\/factors-affecting-the-e-mail-marketing\">\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n<p><a title=\"Leadxpress\u74b0\u7403\u8cb7\u5bb6\u9032\u53e3\u5546\u540d\u9304\" href=\"https:\/\/www.leadxpress.com\/Buyers-Directory_b5.htm\" target=\"_blank\">Leadxpress\u74b0\u7403\u8cb7\u5bb6\u9032\u53e3\u5546\u540d\u9304<\/a>\u6587\u7ae0\u64b0\u7a3f\u54e1<\/p>\n<p>https:\/\/www.Leadxpress.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\u201d\u4e00\u6587\uff0c\u6703\u6307\u51fa\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u6709\uff16\u500b\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff0c\u672c\u6587\u6703\u5148\u8ac7\u5176\u4e2d\u7684\uff13\u500b\u56e0\u7d20\uff0c\u5305\u62ec\uff1a\u5c0d\u96fb\u90f5\u71df\u92b7\u76ee\u6a19\u7684\u8a2d\u5b9a\u3001\u90f5\u4ef6\u7684\u5167\u5bb9\u7b56\u7565\u3001\u90f5\u4ef6\u683c\u5f0f\u7684\u90e8\u4efd\u8cc7\u6599\u3002<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_aioseop_title":"","_aioseop_description":"\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u7684\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff08\u4e00\uff09\u201d\u4e00\u6587\uff0c\u6703\u6307\u51fa\u5f71\u97ff\u96fb\u90f5\u71df\u92b7\u6548\u679c\u6709\uff16\u500b\u7d93\u71df\u7b56\u7565\u56e0\u7d20\uff0c\u672c\u6587\u6703\u5148\u8ac7\u5176\u4e2d\u7684\uff13\u500b\u56e0\u7d20\uff0c\u5305\u62ec\uff1a\u5c0d\u96fb\u90f5\u71df\u92b7\u76ee\u6a19\u7684\u8a2d\u5b9a\u3001\u90f5\u4ef6\u7684\u5167\u5bb9\u7b56\u7565\u3001\u90f5\u4ef6\u683c\u5f0f\u7684\u90e8\u4efd\u8cc7\u6599\u3002","footnotes":""},"categories":[],"tags":[],"class_list":["post-721","post","type-post","status-publish","format-standard"],"_links":{"self":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/comments?post=721"}],"version-history":[{"count":0,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/721\/revisions"}],"wp:attachment":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/media?parent=721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/categories?post=721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/tags?post=721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}