{"id":707,"date":"2014-03-31T10:57:21","date_gmt":"2014-03-31T02:57:21","guid":{"rendered":"https:\/\/www.leadxpress.com\/export-resources\/?p=707"},"modified":"2016-09-10T18:16:59","modified_gmt":"2016-09-10T10:16:59","slug":"email-marketing-ten-commandments-2","status":"publish","type":"post","link":"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-ten-commandments-2","title":{"rendered":"\u7535\u90ae\u8425\u9500\u5341\u8beb"},"content":{"rendered":"<p>\u4e0a\u6b21\u8c08\u5b8c\u201c<a title=\"\u7535\u90ae\u8425\u9500\u7684\u5185\u5bb9\u7b56\u7565\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-content-strategy-2\">\u7535\u90ae\u8425\u9500\u7684\u5185\u5bb9\u7b56\u7565<\/a>\u201d\uff0c\u4eca\u6b21\u8ddf\u5927\u5bb6\u518d\u8c08\u8981\u7535\u90ae\u8425\u9500\u6210\u529f\u7684\u5341\u8beb\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7535\u90ae\u8425\u9500\u5341\u8beb\uff0c\u5305\u62ec\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff11\uff0e<\/strong><strong>\u6ee5\u53d1\u90ae\u4ef6<\/strong>\uff1a<\/p>\n<p>\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5de5\u5177\uff0c\u4f60\u53ea\u80fd\u53d1\u7ed9\u90a3\u4e9b\u4e8b\u5148\u7ecf\u8fc7\u8bb8\u53ef\u7684\u4eba\uff0c\u800c\u4e0d\u5e94\u6ee5\u53d1\u7535\u90ae\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff12\uff0e\u90ae\u4ef6\u6ca1\u6709\u4e3b\u9898\u6216\u4e3b\u9898\u4e0d\u660e\u786e<\/strong>\uff1a<\/p>\n<p>\u90ae\u4ef6\u4e3b\u9898\u5e94\u8a00\u7b80\u610f\u8d45\uff0c\u4ee5\u4fbf\u6536\u4ef6\u4eba\u51b3\u5b9a\u662f\u5426\u7ee7\u7eed\u9605\u8bfb\u90ae\u4ef6\u5185\u5bb9\u3002\u6709\u4e9b\u4eba\u91c7\u7528\u548c\u5185\u5bb9\u6beb\u4e0d\u76f8\u5e72\u7684\u4e3b\u9898\uff0c\u751a\u81f3\u6545\u5f04\u7384\u865a\uff0c\u8fd9\u662f\u65e0\u6cd5\u6539\u53d8\u90ae\u4ef6\u4e0d\u53d7\u6b22\u8fce\u7684\u73b0\u5b9e\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff13\uff0e\u9690\u85cf\u53d1\u4ef6\u4eba\u59d3\u540d\u548c\u5730\u5740<\/strong>\uff1a<\/p>\n<p>\u8fd9\u79cd\u90ae\u4ef6\u7ed9\u4eba\u7684\u611f\u89c9\u662f\u53d1\u4ef6\u4eba\u5728\u505a\u4e9b\u89c1\u4e0d\u5f97\u4eba\u7684\u4e8b\u60c5\uff0c\u7531\u4e8e\u5176\u5185\u5bb9\u7684\u53ef\u4fe1\u5ea6\u6210\u7591\uff0c\u6240\u4ee5\u7535\u90ae\u53ef\u80fd\u4e0d\u88ab\u9605\u8bfb\u3002<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff14\uff0e\u90ae\u4ef6\u5185\u5bb9\u7e41\u6742<\/strong>\uff1a<\/p>\n<p>\u7535\u5b50\u90ae\u4ef6\u5e94\u529b\u6c42\u5185\u5bb9\u7b80\u6d01\uff0c\u7528\u6700\u7b80\u5355\u7684\u5185\u5bb9\u8868\u8fbe\u51fa\u4f60\u7684\u8bc9\u6c42\uff0c\u5982\u679c\u5fc5\u8981\uff0c\u53ef\u4ee5\u7ed9\u51fa\u4e00\u4e2a\u5173\u4e8e\u8be6\u7ec6\u5185\u5bb9\u7684\u8fde\u7ed3\uff08URL\uff09\uff0c\u6536\u4ef6\u4eba\u5982\u679c\u6709\u5174\u8da3\uff0c\u4f1a\u4e3b\u52a8\u70b9\u51fb\u7f51\u7ad9\u8fde\u7ed3\u7684\u5185\u5bb9\uff0c\u5426\u5219\u5185\u5bb9\u518d\u591a\u4e5f\u6ca1\u6709\u4ef7\u503c\uff0c\u53ea\u4f1a\u5f15\u8d77\u6536\u4ef6\u4eba\u7684\u53cd\u611f\u3002\u6bcf\u5c01\u90ae\u4ef6\u4e0d\u5b9c\u8d85\u8fc77K\u5b57\u8282\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff15\uff0e\u90ae\u4ef6\u5185\u5bb9\u91c7\u7528\u9644\u4ef6\u5f62\u5f0f<\/strong>\uff1a<\/p>\n<p>\u7531\u4e8e\u6bcf\u4eba\u6240\u7528\u7684\u64cd\u4f5c\u7cfb\u7edf\uff0c\u8ba1\u7b97\u673a\u7684\u5e94\u7528\u8f6f\u4ef6\u6709\u6240\u4e0d\u540c\uff0c\u6536\u4ef6\u4eba\u672a\u5fc5\u80fd\u6253\u5f00\u9644\u4ef6\uff0c\u800c\u4e14\u5f88\u591a\u75c5\u6bd2\u90fd\u662f\u901a\u8fc7\u90ae\u4ef6\u7684\u9644\u4ef6\u4f20\u64ad\u7684\uff0c\u5bf9\u4e8e\u964c\u751f\u4eba\u53d1\u6765\u7684\u90ae\u4ef6\uff0c\u6536\u4ef6\u4eba\u5927\u90fd\u4e0d\u613f\u5192\u98ce\u9669\u6253\u5f00\u9605\u8bfb\u3002\u800c\u7535\u90ae\u9644\u4ef6\u592a\u591a\u592a\u5927\uff0c\u4e5f\u53ef\u80fd\u88ab\u7535\u90ae\u670d\u52a1\u5668\u62d2\u6536\u3002\u6240\u4ee5\uff0c\u90ae\u4ef6\u5e7f\u544a\u6700\u597d\u91c7\u7528\u7eaf\u6587\u672c\u683c\u5f0f\u6216HTML\u683c\u5f0f\uff0c\u628a\u5185\u5bb9\u5c3d\u91cf\u5b89\u6392\u5728\u90ae\u4ef6\u7684\u6b63\u6587\u90e8\u5206\uff0c\u9664\u975e\u63d2\u5165\u56fe\u7247\u6216\u58f0\u97f3\u7b49\u6570\u636e\uff0c\u5426\u5219\u4fbf\u4e0d\u8981\u4f7f\u7528\u9644\u4ef6\uff01\u5982\u679c\u975e\u7528\u9644\u4ef6\u4e0d\u53ef\uff0c\u6700\u597d\u5728\u6b63\u6587\u4e2d\u9884\u5148\u544a\u8bc9\u6536\u4ef6\u4eba\u9644\u4ef6\u7684\u6570\u91cf\u3001\u540d\u79f0\u548c\u5185\u5bb9\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff16\uff0e\u53d1\u9001\u9891\u7387\u8fc7\u4e8e\u9891\u7e41<\/strong>\uff1a<\/p>\n<p>\u4e0d\u8981\u4ee5\u4e3a\u53d1\u9001\u9891\u7387\u8d8a\u9ad8\uff0c\u6536\u4ef6\u4eba\u7684\u5370\u8c61\u5c31\u8d8a\u6df1\u3002\u8fc7\u4e8e\u9891\u7e41\u7684\u90ae\u4ef6\u201c\u8f70\u70b8\u201d\uff0c\u53ea\u4f1a\u4ee4\u4eba\u538c\u70e6\uff0c\u5982\u679c\u4e00\u5468\u91cd\u590d\u53d1\u9001\u51e0\u5c01\u540c\u6837\u7684\u90ae\u4ef6\uff0c\u80af\u5b9a\u4f1a\u88ab\u5217\u5165\u201c\u9ed1\u540d\u5355\u201d\uff0c\u8fd9\u6837\uff0c\u53d1\u518d\u591a\u7684\u90ae\u4ef6\u4e5f\u4f1a\u88ab\u62d2\uff0c\u4f60\u4fbf\u6c38\u8fdc\u5931\u53bb\u4e86\u6f5c\u5728\u7684\u5ba2\u6237\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff17\uff0e\u6ca1\u6709\u76ee\u6807\u5b9a\u4f4d<\/strong>\uff1a<\/p>\n<p>\u4e0d\u7ba1\u5bf9\u65b9\u662f\u4e0d\u662f\u81ea\u5df1\u7684\u76ee\u6807\u53d7\u4f17\uff0c\u53ea\u7ba1\u4e0d\u52a0\u533a\u5206\u5730\u53d1\u9001\u5783\u573e\u90ae\u4ef6\uff0c\u8fd9\u6837\u7684\u201c\u8425\u9500\u201d\u4e0d\u4f1a\u6709\u6548\uff0c\u800c\u4e14\u8fdd\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff18\uff0e\u90ae\u4ef6\u683c\u5f0f\u6df7\u4e71<\/strong>\uff1a<\/p>\n<p>\u5546\u4e1a\u51fd\u4ef6\uff0c\u8981\u6709\u5546\u52a1\u4fe1\u4ef6\u7684\u683c\u5f0f\uff0c\u5305\u62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title=\"\u589e\u5f3a\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u8981\u8bc0\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/enhance-email-marketing-effectiveness-2\">\u589e\u5f3a\u7535\u90ae\u8425\u9500\u6548\u679c\u7684\u8981\u8bc0<strong>\u201d<\/strong><\/a>\uff0c\u656c\u8bf7\u7559\u610f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7535\u90ae\u8425\u9500\u7cfb\u5217\u6587\u7ae0\uff1a<\/p>\n<ul>\n<li><a title=\"\u7535\u90ae\u8425\u9500\u5728\u51fa\u53e3\u8425\u9500\u63a8\u5e7f\u65b9\u9762\uff0c\u53ef\u4ee5\u8fbe\u5230\u4ec0\u4e48\u76ee\u6807\uff1f\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-objectives-2\" target=\"_blank\">\u7535\u90ae\u8425\u9500\u5728\u51fa\u53e3\u8425\u9500\u63a8\u5e7f\u65b9\u9762\uff0c\u53ef\u4ee5\u8fbe\u5230\u4ec0\u4e48\u76ee\u6807\uff1f<\/a><\/li>\n<li><a title=\"\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/effective-email-marketing-letter-writing-tips-two\" target=\"_blank\">\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/effective-email-marketing-letter-writing-tips-two-3\" target=\"_blank\">\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u5199\u4f5c\u8981\u8bc0\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u64b0\u5199\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5438\u5f15\u5ba2\u6237\u76846\u9879\u6709\u6548\u65b9\u6cd5\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-letter-2\" target=\"_blank\">\u64b0\u5199\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5438\u5f15\u5ba2\u6237\u76846\u9879\u6709\u6548\u65b9\u6cd5<\/a><\/li>\n<li><a title=\"\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e00\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-letter-format-2\" target=\"_blank\">\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e00\uff09<\/a><\/li>\n<li><a title=\"\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e8c\uff09\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-letter-format-4\">\u5199\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\u7684\u91cd\u8981\u683c\u5f0f\uff08\u4e8c\uff09<\/a><\/li>\n<li><a title=\"\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5982\u4f55\u8bbe\u8ba1\u90ae\u4ef6\u4e3b\u9898\uff1f\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/effective-email-subject-2\">\u6709\u6548\u7535\u90ae\u8425\u9500\u63a8\u5e7f\u4fe1\uff0c\u5982\u4f55\u8bbe\u8ba1\u90ae\u4ef6\u4e3b\u9898\uff1f<\/a><\/li>\n<li><a title=\"\u7535\u90ae\u8425\u9500\u7684\u5185\u5bb9\u7b56\u7565\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-content-strategy-2\">\u7535\u90ae\u8425\u9500\u7684\u5185\u5bb9\u7b56\u7565<\/a><\/li>\n<li><a title=\"\u7535\u90ae\u8425\u9500\u5341\u8beb\" href=\"https:\/\/leadxpress.com\/export-resources\/zh-hans\/email-marketing-ten-commandments-2\">\u7535\u90ae\u8425\u9500\u5341\u8beb<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u8d44\u6599\u6765\u6e90\uff1a<\/p>\n<p><a title=\"Leadxpress\u73af\u7403\u4e70\u5bb6\u8fdb\u53e3\u5546\u540d\u5f55\" href=\"https:\/\/www.leadxpress.com\/Buyers-Directory_gb.htm\" 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