{"id":361,"date":"2014-08-18T16:18:16","date_gmt":"2014-08-18T08:18:16","guid":{"rendered":"https:\/\/www.leadxpress.com\/export-resources\/?p=361"},"modified":"2016-09-10T18:18:36","modified_gmt":"2016-09-10T10:18:36","slug":"develop-an-effective-landing-page","status":"publish","type":"post","link":"https:\/\/leadxpress.com\/export-resources\/develop-an-effective-landing-page","title":{"rendered":"Develop an effective Landing Page for Export Promotion"},"content":{"rendered":"

Author : Leadxpress.com<\/p>\n

 <\/p>\n

In my last article \u201cHow to send email in the legal way for export promotion?\u201d<\/strong>, I mentioned some guidelines to avoid sending unsolicited commercial email. Today, I will discuss another important factor to the success of email promotion.<\/p>\n

 <\/p>\n

Generally, there is less chance to close a sale by one email message. It requires more information to persuade the protential clients. Hence, the objective of the email sales letter is to entice the protential buyers to click through to a landing page where more detailed sell information is presented. The page will usually display content that is a logical extension of the email advertisement.<\/p>\n

 <\/p>\n

There are two types of landing pages :<\/p>\n

 <\/p>\n

    \n
  1. Reference landing page<\/strong><\/li>\n<\/ol>\n

    It presents information that is relevant to the email. These can display more product information, photos, and various links to company website, etc.<\/p>\n

     <\/p>\n

      \n
    1. Transactional landing page<\/strong><\/li>\n<\/ol>\n

      It generally persuades a protential client to complete a transaction (such<\/p>\n

      as filling out an order form), with the end goal of closing or converting a<\/p>\n

      prospect into a customer. If information is to be captured, the page will usually<\/p>\n

      capture some minimal amount of information (i.e. an email address, name and<\/p>\n

      telephone no.) \u2013 and adds the prospect to a mailing list for further communication and relationship building.<\/p>\n

       <\/p>\n

      A landing page is a critical link in online communications and can go a long way to<\/p>\n

      improve email promotion results and drive revenue. Some tips to consider when<\/p>\n

      developing an effective landing page:<\/p>\n

       <\/p>\n

        \n
      1. On average, 50% of responders who click through to a landing page leave the<\/li>\n<\/ol>\n

        page. Make sure your page grabs attention quickly by restating the call to<\/p>\n

        action from the email sales letter.<\/p>\n

         <\/p>\n

          \n
        1. Avoid directing responders to your home page. This approach does not carry<\/li>\n<\/ol>\n

          through the call to action from the email\u2013losing credibility.<\/p>\n

           <\/p>\n

            \n
          1. Don\u2019t ask too many questions if your landing page is a form to be completed. Three to five fields are recommended.<\/li>\n<\/ol>\n

             <\/p>\n

              \n
            1. Keep the copy on the landing page short and to the point, but use as much<\/li>\n<\/ol>\n

              space as you need to convey your message and land the sale.<\/p>\n

               <\/p>\n

                \n
              1. Always test call to action text on landing pages to boost conversion.<\/li>\n<\/ol>\n

                 <\/p>\n

                  \n
                1. Add social media integration on landing pages to boost customer confidence in<\/li>\n<\/ol>\n

                  your brand.<\/p>\n

                   <\/p>\n

                  Of course, it is very important to send to the right target customers. Otherwise, all your email marketing efforts will be fruitless. Hence, use the global importers directory<\/a> as your target contact list for your export promotion.<\/p>\n

                   <\/p>\n

                  Past Articles to read:<\/p>\n

                  1)\u00a0\u00a0\u00a0\u00a0\u00a0 Top 16 Tips to Effective Export Promotion to global importers<\/a><\/p>\n

                  2)\u00a0\u00a0\u00a0\u00a0\u00a0 How to Make Your Email Sales Letter Welcome?<\/a><\/p>\n

                  3)\u00a0\u00a0\u00a0\u00a0\u00a0 How to send email in the legal way for export promotion?<\/p>\n

                   <\/p>\n

                  Source:<\/p>\n

                  Leadxpress Global Importer & Buyer Directory Editor
                  \nhttps:\/\/www.Leadxpress.com<\/p>\n","protected":false},"excerpt":{"rendered":"

                  \u201cDevelop an effective Landing Page for Export Promotion\u201d explains why a landing page is important to email export promotion and provides some tips to develop an effective landing page.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_aioseop_title":"","_aioseop_description":"\u201cDevelop an effective Landing Page for Export Promotion\u201d explains why a landing page is important to email export promotion and provides some tips to develop an effective landing page.","footnotes":""},"categories":[1],"tags":[173,168,167,169,174],"class_list":{"0":"post-361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing-tips","7":"tag-email-promotion","8":"tag-export-marketing","9":"tag-export-promotion","10":"tag-global-importers-directory","11":"tag-landing-page-for-export-promotion"},"_links":{"self":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":0,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/361\/revisions"}],"wp:attachment":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/categories?post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/tags?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}