Author : Leadxpress.com<\/p>\n
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As my last article \u201cMake Your Email Sales Letter Welcome\u201d<\/strong><\/a> mentioned, one of the reasons of ineffective email promotion is sending unsolicited emails. I will discuss how to send email in the legal way for export promotion.<\/p>\n <\/p>\n Email is one of the most cost-effective direct marketing tools to promote products and develop valuable relationships with existing customers. However, the email marketing environment is changing. There are CAN-Spam Act against spam in the United States in 2004 and other laws are being set up around the world. These anti-spam laws covers all emails for commercial advertisement or promotion of a product or service but excludes emails related to transactional relationships such as follow-ups to client requests, and billing statements, etc.<\/p>\n <\/p>\n In order to avoid spamming (sending unsolicited commercial email), you must strictly follow the guidelines below:<\/p>\n <\/p>\n 1) Send email to people who consent to receive it by using permission mail list<\/p>\n <\/p>\n 2) Don’t use softwares or an automated means to collect email addresses in internet<\/p>\n <\/p>\n 3) Don’t purchase or rent harvested email addresses (usually in the generic form such as info@domain.com, sales@domain.com, etc.). Email addresses obtained by crawling websites is illegal. Moreover, email addresses in the website are generally not the exact buyer\u2019s contact.<\/p>\n <\/p>\n 4) Don’t use third party email addresses or domain names to send emails without their permission<\/p>\n <\/p>\n 5) Don’t falsify headers (your email originating address or transmission path)<\/p>\n <\/p>\n 6) Use a subject line that accurately describes the content of your message. Avoid deceptive subject line.<\/p>\n <\/p>\n 7) Include a real return email address and unsubscribe link in your email sales letter. The un-subscribe requests must be honored within ten days.<\/p>\n <\/p>\n 8) Include your company name, actual full postal address, and contact infomation if you send commercial email (or promotion)<\/p>\n <\/p>\n 9) Add a message to indicate the email’s sexual nature in the subject line or the top of the email if you send sexually related email.<\/p>\n <\/p>\n As a conclusion, it is very important to send permission emails according to the recipient’s need and request. Do it but don’t be excessive. Our global importers directory<\/a> provide a good lead source and email marketing tool for your export promotion.<\/p>\n <\/p>\n Past Articles to read:<\/p>\n 1)\u00a0\u00a0\u00a0\u00a0\u00a0 Top 16 Tips to Effective Export Promotion to global importers<\/a><\/p>\n