{"id":1111,"date":"2015-07-27T10:00:28","date_gmt":"2015-07-27T02:00:28","guid":{"rendered":"https:\/\/leadxpress.com\/export-resources\/?p=1111"},"modified":"2016-09-10T18:18:34","modified_gmt":"2016-09-10T10:18:34","slug":"mistakes-marketing-conversions","status":"publish","type":"post","link":"https:\/\/leadxpress.com\/export-resources\/mistakes-marketing-conversions","title":{"rendered":"5 Mistakes that Kill Email Marketing Conversions"},"content":{"rendered":"

5 Mistakes that Kill Email Marketing Conversions<\/strong><\/p>\n

 <\/p>\n

Email marketing is supposed to be one of the most important tactics to turn leads into conversions. You want the people already interested in your online business to go back and actually buy something. By sending emails you are constantly pushing their buttons, making them more interested to spend.<\/p>\n

However, an email marketing campaign cannot simply be fulfilled by random tactics. You cannot just send the same messages promoting the same things five times a day. You\u2019ll be dropped into their spam box and be forgotten forever.<\/p>\n

What are the usual mistakes that kill a promising marketing premise? Consider the following critical mistakes that can kill all hope for email conversions:<\/p>\n

 <\/p>\n

Using Too Many Images<\/strong><\/p>\n

Remember that a lot of people aren\u2019t always connected to fast internet sources so they will most likely have images disabled in their email settings. This means an email that focuses too heavily on images will look like a blank page wasting the reader\u2019s time.<\/p>\n

If you\u2019re conversion rates depend on HTML content then you can\u2019t avoid using images but there are ways to work around this. For one thing, make sure the content conveys the message even without the included images and make sure that the images use relevant, eye-catching ALT tags.<\/p>\n

It\u2019d be great if the image loads but if it doesn\u2019t you will want your readers to see \u201c5 Brand New Items for the Summer instead of \u201cimage cannot load\u201d. It\u2019ll make them interested to load the images.<\/p>\n

 <\/p>\n

No Personalization<\/strong><\/p>\n

Personalize the messages. There are apps that make this easier but you will want to make each email message relevant for the reader.<\/p>\n

For example: a business selling video games and merchandise might reveal a customer is fond of a certain video game series. Your email message should contain something like \u201cYou\u2019ve spent time searching through our Legend of Zelda products so here is a list of the ones we have at a 40% discount!\u201d<\/p>\n

This level of personalization connects with customers. They get the feeling that a lot of the work is done for them and that your business can always be a reliable source of great deals relevant to what they need and want.<\/p>\n

 <\/p>\n

Too Many Choices and Call to Actions<\/strong><\/p>\n

Here\u2019s where a lot of email marketing strategies fall flat: a single message with too many roads. A message with links to men\u2019s clothing, women\u2019s clothing, discount deals, and social media will confuse a reader. Focus on a single choice and use one very strong call to action.<\/p>\n

Your call to action shouldn\u2019t be generic, it should give specifics and it should drive their curiosity. Add in one subject that the customer might be interested in and you\u2019ve hooked them in. One good example is \u201cWe\u2019re offering a 40% discount on all black hoodies today. There are currently 3,851 shoppers already taking advantage of it, click here to be one of them before the offer runs out.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

Source:<\/p>\n

Leadxpress Global Importer & Buyer Directory<\/strong><\/a> Editor<\/p>\n

https:\/\/www.Leadxpress.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing can turn leads into conversions. But it can be easy to be dropped into their spam box and be forgotten forever. Here takes a look on the usual mistakes that can kill all hope for email conversions.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_aioseop_title":"","_aioseop_description":"Email marketing can turn leads into conversions. But it can be easy to be dropped into their spam box and be forgotten forever. Here takes a look on the usual mistakes that can kill all hope for email conversions.","footnotes":""},"categories":[1,6],"tags":[172],"class_list":{"0":"post-1111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing-tips","7":"category-export-marketing-tips","8":"tag-email-marketing"},"_links":{"self":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/comments?post=1111"}],"version-history":[{"count":0,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/1111\/revisions"}],"wp:attachment":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/media?parent=1111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/categories?post=1111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/tags?post=1111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}