{"id":1072,"date":"2015-01-12T09:02:54","date_gmt":"2015-01-12T01:02:54","guid":{"rendered":"https:\/\/leadxpress.com\/export-resources\/?p=1072"},"modified":"2016-09-10T18:18:35","modified_gmt":"2016-09-10T10:18:35","slug":"participation-export-marketing","status":"publish","type":"post","link":"https:\/\/leadxpress.com\/export-resources\/participation-export-marketing","title":{"rendered":"7 Deadly Sins in Trade Fair Participation for Export Marketing"},"content":{"rendered":"<p><strong>7 Deadly Sins in Trade Fair Participation for Export Marketing<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>When you commit a sin, basically you are consigning yourself to Hell. In the export business, committing sins means dooming all your expansion efforts and making you lose a lot of money in the bargain. It\u2019s close enough to hell for a business owner.<\/p>\n<p>&nbsp;<\/p>\n<p>So if you are contemplating going into exporting and you\u2019re using trade fairs for your export marketing, here are the deadly sins you need to avoid:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sin #1.\u00a0You chose the wrong event because you didn\u2019t do your research.<\/strong><br \/>\nOne of the main reasons you go to trade fairs is that these are the events your potential customers and clients go to. Or rather, that what you <em>hope<\/em>. But you should do your research and so that know this for a fact instead.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sin #2.\u00a0You don\u2019t have a plan.<\/strong><br \/>\nIf you\u2019re running a business or a department, shouldn\u2019t you be at least old enough to realize that you need a plan for every major undertaking? Participating in trade shows is a major event, and you need a plan. What are your goals? What do you plan to do? What kind of results are you expecting, and how do measure the benefits you gained? You need to have a plan for all these things.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sin #3.\u00a0You didn\u2019t update or check the details of your plan.<\/strong><br \/>\nHaving a plan is good, but often things change. Once your preparation for the trade fair is underway you may find that you\u2019ll need to make amendments, additions, and substitutions to your plan to accommodate changing circumstances. And <em>everyone<\/em> involved in the trade fair in your company must be made aware of these changes so that everyone\u2019s on the same page.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sin #4.\u00a0You talked to the wrong people during the trade show.<\/strong><br \/>\nIt\u2019s a fact that you can\u2019t talk to everyone at a trade fair. But it also true that you can\u2019t give the same level of attention to the wrong people. This seems to always happen: one guy will occupy all your time when the encounter won\u2019t lead to any business for your company. And sometimes a contact who <em>can <\/em>get more business for your company may be unattended.<\/p>\n<p>You need to identify the people you need to get in contact with. Better yet, you should devise some tactics that can get them to come to you. One tactic is to send an email notice to alert your target customers to attend your booth using <a title=\"global buyer and importer directory\" href=\"https:\/\/www.leadxpress.com\/index.html\" target=\"_blank\">global buyer and importer directory<\/a> and your internal mailing list.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sin #5.\u00a0<\/strong><strong>You don\u2019t collect crucial data at your booth.<\/strong> <em><br \/>\nY<\/em>ou don\u2019t have to be aggressive in this. But you should get names and contact info that can lead to further business for your company.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sin #6. \u00a0<\/strong><strong>You hand out useless products.<\/strong> <em><br \/>\n<\/em>Not only should you make sure that your promo items are high-quality and memorable, but they should fit local needs and customs.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sin #7. \u00a0You didn\u2019t follow up.<\/strong><br \/>\nWhat\u2019s the point of collecting all those contact info and not using them to follow up? You <em>have<\/em> to follow up\u2014that was the point of the trade show in the first place!<\/p>\n<p>&nbsp;<\/p>\n<p>If you are using trade fairs for your export marketing, heed these words. Go forth and sin no more!<\/p>\n<p>&nbsp;<\/p>\n<p>Source:<\/p>\n<p>Leadxpress Global Importer &amp; Buyer Directory Editor<\/p>\n<p>https:\/\/www.Leadxpress.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c7 Deadly Sins in Trade Fair Participation for Export Marketing\u201d describes the common deadly sins you need to avoid in your trade show promotion. They involve choosing the wrong event, no updated plan, talking to the wrong people during the trade show, no crucial data at your booth, handing out useless products, and no follow-up.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_aioseop_title":"7 Deadly Sins in Trade Fair Participation for Export Marketing ","_aioseop_description":"\u201c7 Deadly Sins in Trade Fair Participation for Export Marketing\u201d describes the common deadly sins you need to avoid in your trade show promotion. They involve choosing the wrong event, no updated plan, talking to the wrong people during the trade show, no crucial data at your booth, handing out useless products, and no follow-up.","footnotes":""},"categories":[6,4],"tags":[168,489,488,490],"class_list":{"0":"post-1072","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-export-marketing-tips","7":"category-trade-fairs-exhibitions","8":"tag-export-marketing","9":"tag-trade-fair","10":"tag-trade-fairs","11":"tag-trade-show"},"_links":{"self":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/1072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/comments?post=1072"}],"version-history":[{"count":0,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/posts\/1072\/revisions"}],"wp:attachment":[{"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/media?parent=1072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/categories?post=1072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadxpress.com\/export-resources\/wp-json\/wp\/v2\/tags?post=1072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}