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Building a killer website is the first step to promote your business worldwide. However, no one will visit your website if you don't promote it. There are seven steps necessary for you to drive traffic to your pages.
1. Get A Good domain
Registering a good domain name for your website is an important step for the website promotion. Select a domain which is easily brandable, short, easy-to-remember, and contains the key search word if possible.
2. Put Your Web Address Everywhere
After you built your site, it is time to make your clients and prospects know about your website. Put your website address on your business cards, the letter heads, envelops, fax messages, all promotion literature, and in the signature of all of your emails.
3. Submit To Search Engines
Most people searching information on the web start with a search engine. It is therefore important to register your website with search engines and directories which bring your site free qualified traffic. However, no one can find your site if your pages cannot be listed in the top 10 or 20 positions of the search engines. It is therefore very important to optimize your web pages by search engine optimization and marketing tools before submitting to the search engines. For details, please refer to our marketing tools and marketing tips.
4. Get Your Site Linked
Another way to generate quality traffic is to get linked by sites with similar related business. The most popular method to get your site linked is through reciprocal linking. You may create a Resource page on your website to place the links to the websites that you think are useful. Then contact the sites that linked by you and encourage them to link you back. Reciprocal links can boost your site traffic and increase your search engine ranking. Traffic from search engines and your related link partners is very qualified because these leads are more targeted and more valuable than traditional media advertising methods. The most popular tools for link exchange is Arelis.
5. Use Email Marketing
Email marketing is a cost-effective direct marketing method to bring most targeted prospects to your website and also build a strong base of repeat customers. Our Global Buyers Directory is a valuable lead resource and international business marketing tool for export promotion.
6. Place Banners Ads
Banner Ads is the most effective tool to establish and build brand awareness. A strategically placed banner ads can generate significant qualified traffic to the website. AdKnowledge reported in Novermber 2000 that 40% of people that didn't click a banner ad, but who recalled it, made a purchase between 8-30 days latter.
7. Integrate Strategies Online and Offline
An effective campaign uses a maketing mix such as print, direct mail, banner advertising, and other promotions whether online and offline. It is also important to track the effectiveness of the marketing strategy and make necessary changes.
