Sending unsolicited email (junk mail or spam) is considered unethical and is illegal. If you send junk emails, your recipients may set mail filters to block all your emails in future and you also run the risk of your internet service provider shutting down your email account or even removing your website. The worse is your loss of business because no one would like to do business with a spammer.
The solution is to get the permission first. There are several levels of permission:
1. Opt-Out permission Customers are automatically added to the mailing list but can choose to leave at any time. For this to have any credibility, customers must be able to exercise that choice before receiving any mailings.
2. Opt-in permission Customers choose to join the mailing list, perhaps when registering a website or when buying from you.
3. Confirmed Opt-in Permission Customers choose to join the list and the permission is confirmed by an automated email to which the recipients must reply. This stops parnksters signing others up for junk mail.
As a conclusion, an unwanted email message to a prospective customer trying to sell something is unwelcome and not productive. Permission email recipients will welcome emails from you, as long as it is relevant to their needs, and as long as you don't mail so often it becomes an annoyance. Our Global Buyers Directory is an execellent source of your direct marketing choice for international business marketing and export promotion.