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Writing effective email sales letters is important to the successful email marketing campaign. There are some tips to be noted:
1. Bypass The Gatekeeper
The correct email address ensures your message lands in the right person's mailbox and decrease the likelihood of your email being trashed before it is read. Leadxpress Global Importers Directory (or known as Global Buyers Directory) is a powerful and valuable marketing tool to provide contact list for exporters, suppliers and manufacturers to target global buyers and importers.
2. Write Compelling Subject Line
Subject lines are extremely important to capture your reader attention and compel its action to open it. Effective subject line should tell readers what emails are about and why to click and read it. It should be simple and relevant to the message. It is not worth it to deceive your prospect.
3. Never Begin With Thank You
You only have a few seconds to grab the reader's attention. Start strong and make your point in the first few words of the first paragraph, then repeat, rephrase, and reiterate.
4. Focus On Benefits
Only describing your company's size and capabilities means nothing to your prospect. Focus on the features, benefits and customer's needs that matter to the decision maker.
5. Remove Roadblocks
What is your customer's biggest objection? Think ahead and address it. For example, your prospect doubts your product quality, lead with an industry award, quality standard certification (e.g. ISO9002, QS9000, etc.) obtained.
6. Build Confidence
Your emails should represent your company as an expert and leader in the industry. Don't give prospects reasons to disqualify you. Never have poor grammar, misspelled words, or unfinished sentences. Avoid using punctuation to add inflection to a sentence.
7. Obey The Rules Of Netiquette
No spamming. Don't write in capital letters. Don't send hostile messages. Don't forward electronic junk mail. Be polite as your guide.
8. Remain Gender Neutral
Your intended reader may be male but the final decision maker could be a woman. Your electronic sales letter should remain gender neutral.
9. Keep Message Short, Simple & Clear
Present your offer so that your reader can easily understand the message. Keep message short, simple and clear. You will have a better chance of it being read.
10. Use Professional Presentation
In most cases, people will not familiar with your products or services, supply them with some background information, company and contact information. Don't forget to provide an unsubscrible link and instruction at the bottom of your email.
11. Maintain Consistency Across All Media
The tone and message of the email should be parallel with the look and feel of print, banner, and boardcast campaigns. A survey by Jupiter showed that 49% of online people were more likely to respond to an email marketing message if they had seen an ad or commercial for the company or product recently.
12. Include A Call To Action
Your email marketing campaign's objective is to have your prospects take action. Tell your readers exactly what action to take. Invite them to reply to get more information or visit your website.
13. Test Your Email On Yourself First
There might be a problem that you missed by accident or some unforeseen complication that you never would of known about without testing your email on yourself first.
14. Measure And Report
Following the actions of your prospect is very important to the success. Analyze and use the reponse information when creating new offers and new approaches.
As a conclusion, writing an effective sales letter and targeting the right protential customers are the key to success. Our Global Buyers Directory is a valuable lead source and international business marketing tool for export promotion. It can really help you to target your protential customers and hence to your business success.
