English In-Depth Research Guide for Export Marketing Selection
In-Depth Research Guide for Export Marketing Selection
If your company is in the export business then choosing the right export market is crucial. You don’t want to waste valuable resources in an oversea market that won’t guarantee returns due to competition, cultural differences, and currency hurdles. That’s why proper research is a must.
You want to first identify the countries where your products and services will respond the most. Take five potential markets and conduct more intimate research. If you don’t know where to start then consider the following steps for an in-depth study of your market: Continue reading
Four Important Resources for Export Marketing
Four Important Resources for Export Marketing
More than 90% of consumers reside outside of the United States. It can be complicated to judge this by certain products but just look at the success of Hollywood films: Guardians of the Galaxy earned a big chunk in the US, earning $333 million but overseas it garnered over $441 million in sales.
The international marketplace is not only big but it is a marketing necessity, especially for companies looking to expand their horizons. If you’re hoping to start exporting then you might want to consider checking out these export marketing resources: Continue reading
Export Marketing Preparation – Website Translation
Export Marketing Preparation – Website Translation
Think your business is ready to get into international trade and start exporting a different country?
Before you even begin planning you might want to look at your own website and look for one crucial element – is your business site available in any language other than English?
If you’re planning to do business in China then you should be able to communicate with your consumers in Chinese. Hence, you need an English to Chinese website translation. If you’re planning to export products in India then you should have a portal to a Hindi version of your site. Not everyone in the world speaks English and that is an important aspect to remember. Continue reading
Action Plan for Developing Export Marketing Strategies
Action Plan for Developing Export Marketing Strategies
Exporting and marketing in a different country can yield a mountain of benefits but without a solid plan it can also be very risky. The risks of international trade can, on many occasions, be at fault for a company’s demise or bankruptcy. A good strategy is necessary to make the most of your assets while minimizing your risks.
Here’s a basic breakdown of a great action plan to help you and your company devise an export marketing strategy that works for you: Continue reading
Simple but Powerful Export Marketing Strategies
Simple but Powerful Export Marketing Strategies
Export marketing is very similar to domestic marketing except this time your company will be selling products to consumers in another country. It might seem the same at first glance but different trade laws, customs regulations, taxes, language and culture barriers, and market base change the game quite a bit.
Handling all of these can be difficult, especially for a smaller company that is still testing the waters. However, with some simple but powerful export marketing strategies the hurdles can be toppled one by one. Consider some of the following: Continue reading
Online Export Marketing and Where It’s Going
Online Export Marketing and Where It’s Going
Export marketing is suddenly going through rapid changes. Even during the advent of the internet and its rise to popularity in the mid-2000s, export marketing remained a mostly offline deal. Companies had to physically visit their target audience and interact with B2B platforms to break deals and build brands.
Suddenly things changed since the iPhone came out. The revolution of smart phones and tablets changed the game all together. Now everything is on the online market because everyone is spending more and more time on their gadgets.
Back in the day, people would only check their emails in the morning and in the afternoon. These days, now that any phone can open email, clients are constantly checking for notifications just about every hour. Continue reading
3 Steps for Export Marketing Success
3 Steps for Export Marketing Success
Stepping into the global market and considering exporting goods? That’s a big step for any company, big or small, but it is also a very risky move. Many companies try and fail in the exporting market because they do not initially check if their product is even viable in their target country.
However, there are three simple steps to identify if your company will meet export marketing success in a foreign niche. If your company and product hit the marks for all three steps then you can almost guarantee success. Continue reading
Is Your Business Ready for Export Marketing
Is Your Business Ready for Export Marketing
There comes a time when your business will be facing the issue of whether it should start exporting or not. Before you even begin marketing to potential overseas markets and partners you should first determine if your company is even ready for the big step into international trade.
You need to evaluate your company as well as the marketplace you are stepping into. Expansion is nice and all but you also need to weigh in whether the benefits outweigh the risks. Will the profits defeat the financial leverage to market overseas? Continue reading
The 4 Key Components of a Successful Export Marketing Plan
The 4 Key Components of a Successful Export Marketing Plan
Just because you decide to expand your business by entering foreign markets does not mean you will automatically have buyers lining up in droves to order your products. It’s a nice image, but it’s merely a fantasy at this point. To turn it into reality, you’ll first need a good export marketing plan to begin your efforts.
So what does your plan need to include? Here are some elements which must be accounted for: Continue reading
5 Critical Factors in Assessing Targeted Markets for your Export Marketing
5 Critical Factors in Assessing Targeted Markets for your Export Marketing
As every business owner knows, the marketing department needs to develop crucial data before any major undertaking is ever begun. This means that if you plan on expanding your business overseas, your export marketing people must know which foreign markets to target. This is done by assessing the target market properly.
Here are the questions your export marketing personnel must answer in order to provide an accurate evaluation: Continue reading