Reaching Importers Using Export Website with Inbound Marketing
Inbound marketing is all about providing and using content to pull customers to your website or business. Content can come in the form of blogs, videos, e-books and other materials, but the goal is always the same, and that’s to get buyers and importers to visit your export website and be interested in your product or service.
First of all, your export marketing website needs to be aesthetically pleasing to the eye. Even if it contains quality information, no one will spend time there if it’s not appealing. At the same time, the website has to be functional and easy to navigate. The good news is there are plenty of professional web design agencies available for this task as well as professional designers who will do it for you.
If you’ve been running SEO campaign for your export website for the past few years, you’ve no doubt heard of the Google Penguin and Panda updates and how it changed the SEO landscape. Early in 2015, Google announced another update, this time in relation to mobile searches, with emphasis now placed on mobile friendliness. This has to be factored in your export marketing strategies, and you must be ready for any changes that happen.
There are many ways to do this, and it all begins at your website. First it needs to be fully SEO optimized with keywords, cross linking, backlinks, blogging and so on. Second, it’s essential you link to other websites that you’re going to do business with. Article and blog content should focus on topics that will interest your buyers who look for your products.
If you look at businesses today you’ll see their websites have buttons that link to their social media sites, and there’s no reason why you cannot do the same thing. But you need to be realistic: if your resources only allow you to maintain a website and a Facebook page, don’t spread yourself too thin by having other social media accounts you cannot maintain. Just check the numbers and see which ones generate the most customer interaction and stick with that.
You should also add a link to your website when guest blogging, sending out email and in your social media profiles. It doesn’t matter where your social media account is, as what matters is you stay connected.
To assist your export marketing, we offer various export marketing tools such as Global Importer & Buyer Directory for various fields of industries. It covers garment, food & beverage, footwears, auto accessories, stationery, office equipments, etc. For details of the importer lists, please visit our website.
Leadxpress Global Importer & Buyer Directory Editor