Trade Fairs & Exhibitions

7 Deadly Sins in Trade Fair Participation for Export Marketing

7 Deadly Sins in Trade Fair Participation for Export Marketing

 

When you commit a sin, basically you are consigning yourself to Hell. In the export business, committing sins means dooming all your expansion efforts and making you lose a lot of money in the bargain. It’s close enough to hell for a business owner.

 

So if you are contemplating going into exporting and you’re using trade fairs for your export marketing, here are the deadly sins you need to avoid:

 

Sin #1. You chose the wrong event because you didn’t do your research.
One of the main reasons you go to trade fairs is that these are the events your potential customers and clients go to. Or rather, that what you hope. But you should do your research and so that know this for a fact instead. Continue reading

4 Important Hurdles to Overcome in Trade Shows for Export Marketing

4 Important Hurdles to Overcome in Trade Shows for Export Marketing

 

Trade shows have long been an effective way to market your products and services. There have been trade shows since medieval times, and even in today’s business environment there is still a place for trade shows where the marketing is face-to-face. Do it right, and you can boost your company’s profile significantly. For export marketing, participating in trade shows can gain you the info you need to gain a foothold in the market you’re entering.

 

Of course, you have to do it right. To do that, you need to be aware of these hurdles which you need to overcome. Continue reading

Why should Trade Fairs be included in Export Marketing Strategy?

Why should Trade Fairs be included in Export Marketing Strategy?

 

There are many reasons why it makes sense for an export marketing company to participate in a trade fair, but first and foremost it is cost effective, offering you a marketing solution that’s easy on the pockets. While other methods in exporting marketing are expensive, trade shows are affordable and appealing to people.

 

Reach Your Target

One of the reasons why trade fairs remain popular is they provide companies with a quick and efficient way to reach their market target. Unlike other marketing strategies, a trade fair ensures that your product and service will be advertised among people that are interested in the idea and concept. Even if these trade fairs last only a few days, they usually draw thousands of people, all prospective clients and customers who want to know what your product is about. Continue reading

Why Trade Fairs are Good for Export Marketing Business

Why Trade Fairs are Good for Export Marketing Business

 

Studies show that export marketing businesses usually take part in trade fairs and shows, and this should not be surprising when you consider the benefits that the event brings. While there are several export marketing methods available, the advantages you gain from a trade fair simply cannot be ignored.

 

Targeting the Export Industry

Export marketing trade shows are aimed at the industry and the people in it, so you can be certain that when you advertise and promote your product or service, you will be doing it for people who are interested. Exhibiting in a trade show is quite simply a cost effective way to advertise and reach out to more people and improve brand awareness. Continue reading

Apparel & Clothing Trade Shows (July 2014)

State Fair Meadowlands
20 Jun-06 Jul 2014
50 New Jersey 120, East Rutherford, USA
State Fair Meadowlands is an important family exposition which would be dedicated to the best value of family entertainment.

Nkurumah Lane Street trade Fair
02-04 Jul 2014
Parking Behind Kencom Building- Nkurumah Lane, Moi Avenue, Nairobi, Kenya
Nkurumah Lane Street trade Fair showcases products like clothes, fashion trends, herbal products, entertainment etc.

Zambia International Trade Fair
02-08 Jul 2014
Trade Fair Exhibition Grounds Zambia, P.O. Box 71058, Ndola, Zambia
Zambia International Trade Fair (ZITF) is a national show-case that presents the developments and changes taking place.

Pitti Immagine Filati
02-04 Jul 2014
Firenze, Italy
Pitti Immagine Filati is one of the most prominent events to be held in the industry related to knitting.

Fashionista – Raipur
04-06 Jul 2014
Hotel Golden Tulip, V.I.P Chowk Airport Road, Raipur, India
Fashionista – Raipur is one of the most professionally organized fashion and lifestyle sector trade shows in India.

FIMI Fashion Show
04-06 Jul 2014
Feria Valencia, Avd. de las Ferias, P.O. Box 476, Valencia, Spain
FIMI is the International Fair of Children’s and Young People’s Fashion

Children Order and fashion show
04-06 Jul 2014
Messecenter Rhein-Main, Robert-Bosch-Strasse 9, Hofheim, Germany
The Children Order & Fashion Show will be a display about latest information about children’s clothing and accessories.

Luxury China
04-06 Jul 2014
Beijing International Convention Center, No.8 Beichen Dong Road, Chaoyang District, Beijing, China
Luxury China is one of the exclusive luxury consumer shows which is best known to be famous for exhibiting the items.

Whos Next
04-07 Jul 2014
Paris Porte de Versailles, 1 Place de la Porte de Versailles, Paris, France
Who’s Next as the professional trade show of a high-quality men’s & women’s fashion. Continue reading

Garment & Fashion Trade Shows 2014-2017

Fatex
International platform for subcontracting to manufacturers of fashion and home textiles
03.07.2014 – 05.07.2014
Paris, Ile-de-France
France

Komm
Children Order and Fashion Fair
04.07.2014 – 06.07.2014
Hofheim am Taunus, Hesse
Germany

Luxury China
Luxury fair
04.07.2014 – 06.07.2014
Beijing, China

Interfiliere Paris
International sourcing event for lingerie and swimwear
05.07.2014 – 07.07.2014
Paris, Ile-de-France
France

Mode City
International fashion fair
05.07.2014 – 06.07.2014
Paris, Ile-de-France
France Continue reading

Automotive Parts & Accessories Trade Shows 2014-2016

PAACE Automechanika Mexico
International Trade Fair of Latin – American automotive industry
14.07.2014 – 16.07.2014
Mexico City, Mexico

NACE
International congress and exposition for autobody engineering
30.07.2014 – 02.08.2014
Detroit, Michigan
USA

All in Tuning
International trade fair for the tuning car and parts of tuning car
09.08.2014 – 11.08.2014
Beijing, China

Auto Pudong
Pudong International Auto Fair
14.08.2014 – 18.08.2014
Shanghai, China

Auto Show Nord
Fair around cars and mobility
23.08.2014 – 24.08.2014
Norderstedt, Schleswig-Holstein
Germany Continue reading

Fabrics & Textiles Trade Shows 2014-2015

Textile Art
International Textile Art Exhibition – Contemporary Textile Art, Unique fashion, interior design, exclusive materials
28.06.2014 – 29.06.2014
Berlin, Germany

Interfiliere Paris
International sourcing event for lingerie and swimwear
05.07.2014 – 07.07.2014
Paris, Paris, Ile-de-France
France

Garment & Fabric
International Exhibition on Garment Manufacturing Equipment and Fabric
16.07.2014 – 18.07.2014
Ho Chi Minh City, Vietnam

Munich Fabric Start
International preview fair for clothing and apparel fabrics
02.09.2014 – 04.09.2014
Munich, Bavaria
Germany Continue reading

Food & Beverage Trade Fairs 2014-2017

Good Food & Wine Show
Trade fair for good food and wine
11.07.2014 – 13.07.2014
Perth, Western Australia
Australia

Oechsle Messe
Wine fair
08.08.2014 – 09.08.2014
Lahr, Baden-Wurttemberg
Germany

British Flair
The British lifestyle event
09.08.2014 – 10.08.2014
Hamburg, Germany

Agrokomplex
International agricultural and food exhibition
21.08.2014 – 24.08.2014
Nitra, Nitriansky
Slovakia Continue reading

Baby Products Trade Fairs 2014-2016

Komm
Children Order and Fashion Fair
04.07.2014 – 06.07.2014
Hofheim am Taunus, Hesse
Germany

Playtime
Trade fair about the child
05.07.2014 – 07.07.2014
Paris, Paris, Ile-de-France
France

Cool Kids Fashion
International trade fair for kids fashion
22.07.2014 – 24.07.2014
Shanghai, China

CBME China
Shanghai International Children Baby Maternity Industry Expo
22.07.2014 – 24.07.2014
Shanghai, China Continue reading