Export Marketing & Tips

3 Simple Do’s and Don’ts of Email Marketing

3 Simple Do’s and Don’ts of Email Marketing

 

With the advent of social media many companies are forgetting the power of traditional email marketing. Building business relations or trying to promote a new product to loyalty members? Use email marketing because it is more intimate and direct compared to Facebook and Twitter.

However, because many companies have forgotten email marketing there has been a drop off in quality lately. Many companies forget the basic do’s and don’ts of email marketing. Here is a quick look of these basics and perhaps your company may take advantage of them as well: Continue reading

Linking Email Marketing with Export Marketing

Linking Email Marketing with Export Marketing

 

Export marketing can be a tricky railroad if you don’t know how to cross the borders and communicate with your overseas customers. Building a strong relationship with your potential leads is a very important step in gaining conversions in the US but it becomes several times more crucial abroad.

This is because the people overseas are not familiar with your company and your products. They already have a domestic market that is thriving and providing everything they need. You need to show them why your company matters and why they should be spending time and money on what you offer. Continue reading

Role of Videos in Export Marketing

Role of Videos in Export Marketing

 

There is no doubt that social media and email marketing are powerful export marketing tools to generate a higher ROI and conversion rates. However, what a lot of people forget is videos can be just as powerful too. After all, over 1 billion people use Youtube every month. Every day there are over 4 billion Youtube video views.

This piles up as mobile devices are becoming more and more equipped with faster internet connection and better screen resolutions. However, when it comes to export marketing, videos can do so much more. Continue reading

Taking Advantage of Amazon for Export Marketing Purposes

Taking Advantage of Amazon for Export Marketing Purposes

 

Amazon is one of the most renowned retail giants in the online world. eBay is visited by more than 60 million people in the US and millions more abroad and the same can be said for Alibaba but Amazon is like the universally accepted online “mall” for different nations around the world.

Many corporations that focus on export marketing will need to begin their platform using Amazon. This is because Amazon has a unique system that instantly elevates a company’s reputation simply by selling on the website.

Want to take advantage of this retail giant’s tools for your own export business? Consider some of the following techniques: Continue reading

Email Marketing or Social Media for Export Marketing

Email Marketing or Social Media For Export Marketing

 

Facebook, Twitter, Pinterest, and many other social media sites are quickly taking over the internet. There are over 1 billion active Facebook users every month and Twitter carries around 255 million. It’s no surprise that a lot of people are focusing their attention on social media marketing.

 

Looking at the Numbers

However, a study by Radicati pointed out that in 2013 there were well over 3.9 billion active email accounts in the world. By 2017 that will jump to 4.9 billion. That means the total number of emails being opened and used are three times the number of Facebook and Twitter users combined! Continue reading

Beginner’s Tools to Online Export Marketing

Beginner’s Tools to Online Export Marketing

 

Introducing your product and company to a foreign market is a little daunting at first. This is why the internet has become a miracle for many small firms that would never get the chance to do so without the assistance of online export marketing tools.

There are many ways to get the ball rolling. You may want to start by using social media to get the brand out a little. Word of mouth does get the avalanche rolling pretty quickly. However, the B2B platform is really where you want to focus because partnering with a company from the target country is a great to build local relations. Attending a trade fair is another way to physically connect with the market. Continue reading

In-Depth Research Guide for Export Marketing Selection

In-Depth Research Guide for Export Marketing Selection

 

If your company is in the export business then choosing the right export market is crucial. You don’t want to waste valuable resources in an oversea market that won’t guarantee returns due to competition, cultural differences, and currency hurdles. That’s why proper research is a must.

You want to first identify the countries where your products and services will respond the most. Take five potential markets and conduct more intimate research. If you don’t know where to start then consider the following steps for an in-depth study of your market: Continue reading

Four Important Resources for Export Marketing

Four Important Resources for Export Marketing

 

More than 90% of consumers reside outside of the United States. It can be complicated to judge this by certain products but just look at the success of Hollywood films: Guardians of the Galaxy earned a big chunk in the US, earning $333 million but overseas it garnered over $441 million in sales.

The international marketplace is not only big but it is a marketing necessity, especially for companies looking to expand their horizons. If you’re hoping to start exporting then you might want to consider checking out these export marketing resources: Continue reading

Export Marketing Preparation – Website Translation

Export Marketing Preparation – Website Translation

 

Think your business is ready to get into international trade and start exporting a different country?

 

Before you even begin planning you might want to look at your own website and look for one crucial element – is your business site available in any language other than English?

If you’re planning to do business in China then you should be able to communicate with your consumers in Chinese. Hence, you need an English to Chinese website translation. If you’re planning to export products in India then you should have a portal to a Hindi version of your site. Not everyone in the world speaks English and that is an important aspect to remember. Continue reading

Action Plan for Developing Export Marketing Strategies

Action Plan for Developing Export Marketing Strategies

 

Exporting and marketing in a different country can yield a mountain of benefits but without a solid plan it can also be very risky. The risks of international trade can, on many occasions, be at fault for a company’s demise or bankruptcy. A good strategy is necessary to make the most of your assets while minimizing your risks.

Here’s a basic breakdown of a great action plan to help you and your company devise an export marketing strategy that works for you: Continue reading