5 Mistakes that Kill Email Marketing Conversions
Email marketing is supposed to be one of the most important tactics to turn leads into conversions. You want the people already interested in your online business to go back and actually buy something. By sending emails you are constantly pushing their buttons, making them more interested to spend.
However, an email marketing campaign cannot simply be fulfilled by random tactics. You cannot just send the same messages promoting the same things five times a day. You’ll be dropped into their spam box and be forgotten forever.
What are the usual mistakes that kill a promising marketing premise? Consider the following critical mistakes that can kill all hope for email conversions: Continue reading
Email Marketing for Higher Lead Conversions
If you thought email marketing was dead then think again: the McKinsey & Company did a survey in 2012 and discovered that emails acquire over 40% more conversions that Facebook and Twitter combined. Yes, emails bring in more money than both social media giants put together.
However, converting your subscribers/readers into paying customers isn’t a matter of just flooding their inbox with promotional ads and links to new products. Generic emails are the quickest route to their spam box.
How to use email marketing for higher lead conversions? Consider the following tips: Continue reading
Key Software for Effective Email Marketing
Email marketing is, without a doubt, a powerful marketing tool that can be used to generate lead conversions. A single email reminding a customer that they have an item sitting in their shopping cart is all it takes for them to make a quick purchase out of the blue.
However, it would be quite impossible to send unique messages every day to hundreds and thousands of subscribers. It’s too exhausting on man power and it can be expensive. That’s why many companies turn to key software to do a majority of the work for them.
If you are also looking into using special apps to optimize your email marketing strategies then take a moment to read about the following: Continue reading
Going Mobile with Email Marketing
Think your clients are going to open your emails on a desktop computer? You need to rethink that because newer studies are showing that email marketing should be geared towards the mobile user crowd. More and more people are using their smart phones and tablets.
People are Getting More Mobile than Ever
As a matter of fact, according to Litmus Email Analytics, 48% of email is opened on a phone or tablet. That accounts for roughly half of your target! Another study shows that this statistic is even more prominent in the East, in countries like Hong Kong and Japan. Continue reading
Formatting Email Marketing Content
Whether you’re building on leads or you are breaking into a global platform for export marketing then having the right email marketing strategy is crucial. The online world is changing and so is the manner of how people access their email.
This means you need to change how your email marketing content is formatted in order to optimize visibility. Here are a few things you need to keep in mind: Continue reading
Email Marketing Content for Global Audiences
Email marketing is a very important element when trying to reach a global audience. However, you do not want to look like spam content in your targets’ inbox. You want to catch their attention just with the subject line, hook them in to open the message, and grab them with the content.
This is one of your most powerful tools because it is one of the few ways you can immediately communicate with your customers even when they are across the seas. Here is a look at some of the vital content you should have to make sure you hook them in with the very first email: Continue reading
Building an Email List with Social Media
Email marketing is far from dead – as a matter of fact, one of the key reasons why Amazon.com has succeeded so well is because of its great email marketing strategy. One of the best tools you can use to build an email is social media. Sites like Facebook and Twitter might not seem so professional but when used properly they can be powerful assets to communicate with your consumers. Continue reading
Why is Email Marketing an Effective Strategy?
Marketing your company is a very crucial part in the trek to success. Marketing online is becoming even more important because more people stay online longer and more frequently as each year passes by. This is why email marketing is always stated to be a necessity in formulating online marketing plans.
Email marketing is always touted as a top-tier priority but many companies fail horribly. Their subscribers give out negative comments, mark their emails as spam, or even end up unsubscribing after some time. Continue reading
Techniques to Build an Email List Quickly
Email marketing is going to be your company’s bread and butter in communicating with loyal customers. These are customers who already trust your company and the products you put out. They are interested in what you sell. You just need to use email marketing to push them into making a purchase.
However, email marketing relies on an email list. After all, you cannot focus on email marketing unless there are people to email in the first place. Building your email list is crucial because it keeps leads interested and is a portal to conversions.
Consider some of the following techniques to build your email list pretty quickly: Continue reading
3 Simple Do’s and Don’ts of Email Marketing
With the advent of social media many companies are forgetting the power of traditional email marketing. Building business relations or trying to promote a new product to loyalty members? Use email marketing because it is more intimate and direct compared to Facebook and Twitter.
However, because many companies have forgotten email marketing there has been a drop off in quality lately. Many companies forget the basic do’s and don’ts of email marketing. Here is a quick look of these basics and perhaps your company may take advantage of them as well: Continue reading